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Center of Gravity Around Business

Our rebirth as Business Insider comes with a renewed focus on Business, Tech, and Innovation, attracting 100 million enterprising readers globally.

Source: Global Uniques - Business Insider, Proprietary Data, 2H23.

Person-First Storytelling

Editor-in-Chief of Business Matt Turner said: "Companies don't do things. People do." Business Insider puts people at the soul of the story and our readers are 2X more likely to consider purchasing from advertising in person-first media environments.

Source: Business Insider, Proprietary Data, Storytelling with Impact Global Study, 2023.

Business First,
Not Business Only

We are among the 20 most-read lifestyle publications on ComScore, ranking alongside Bustle and Condé Nast, and ahead of lifestyle brands PopSugar (#34), and NYT Style (#32).

Source: Comscore Media Metrix Multiplatform, Category: Lifestyle, October 2023.

Innovating AI

As part of Axel Springer media, Business Insider is embarking on a first-of-its-kind partnership with OpenAI to power ChatGPT with trusted and cutting-edge journalism.

Leading in Sustainability

Business Insider is putting climate coverage front and center with its optimist's destination for action, "One Planet," and is the first publisher to complete a Scope3 carbon footprint assessment, optimizing our end-to-end media supply chain and reducing emissions by 20%.

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Original Video with Expansive Scale

20 original video series and award-winning programs like "World Wide Waste" and
"So Expensive" command 755 million monthly views.

Source: Business Insider, Proprietary Data, Video Views, October 2023.

Editorial Excellence

Business Insider is a Pulitzer Prize winner and has garnered 122 additional awards throughout the past year.

Source: GWI, Q3 2022 - Q2 2023 (global).

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