01 Business Insider Editor-in-Chief of Life, Joi-Marie McKenzie, said it best: "We are business first, not business only."
45% of Business Insider's traffic is to lifestyle content, including travel, parenting, entertainment, food, and more. We are among the 20 most-read lifestyle publications on ComScore – ranking with massive conglomerates like Condé Nast and ahead of brands like NYT Style (#31).
Celebrate with us.
Build with us.
Innovate with us.
And see what
Business Insider can do for you.
10
Make a mark without leaving one.
Business Insider is the first publisher to complete a Scope3 carbon footprint assessment, and all of our green media packages are highly effective and low-emission by design.
Purchasing through Business Insider directly helps you achieve your sustainability goals and reduce the industry's overall footprint. Find us in the IPG and EssenceMediacom marketplaces, too!
04
We are a social juggernaut commanding 263 million followers who crave our diversified social content.
Our lifestyle content drives the majority of BI's social engagement and growth with popular channels dedicated to beauty, food, travel, entertainment, design and more.
08
We have a loyal audience you won't find anywhere else.
Our readers turn to us over traditional lifestyle publications for content that informs and inspires their lives from 5 to 9, on the weekends, and across a wide array of passion points.
09
Business Insider is a daily media habit for voracious consumers who are 2.8x more likely to discover brands through media.
Our audience spends meaningful time delving into our lifestyle content, deeply engaging with advertising messaging and taking action on brands that will elevate their lifestyle.
05
Business Insider's original video series spark curiosity and cultivate loyal viewers across diverse interests.
Our shows captivate viewers through stunning visual storytelling, making them feel like they're part of the journey. Don't just take our word for it – viewers spend 1.8 billion minutes watching Business Insider content across platforms.
02
Business Insider's 100 million readers are enthusiasts of a life well-lived.
2.2x more likely to define themselves as trendsetters, they're educated and fashionable, and seek out brands that will help them stay ahead of the trends.
07
Our self-defined trendsetters know what they want and are primed to spend on luxury goods, automotive, travel, entertainment, and more.
Affluent and inclined to purchase, the Business Insider audience has $4.2 trillion spending power.
03
Business Insider's authentic person-first storytelling drives brand consideration among an actionable audience.
We've unlocked powerful insights that show readers are 2x more likely to consider purchasing from an ad aligned with person-first storytelling.
06
Our award-winning Insider Studios brings your brand story to life among our action-ready audience.
Insider Studios has helped hundreds of brands leave a positive impression with our highly engaged audience, thanks to best-in-class production quality, person-first storytelling and performance-driven ad units.
Source: Marfeel editorial content, last 30 days (1/14/24 - 2/13/24, Lifestyle vs. total PVs. Comscore Media Metrix Multiplatform, Category: Lifestyle, October 2023.
Source: Scope3, Proprietary Data, 2023.
(Source: Source: Business Insider Proprietary data, Avg. Monthly uniques: 2H23, Video: Oct 23 vs. Oct. 22 & Sept 23, Newsletter: Nov 23 prior 8 weeks back to Oct 9 23, Social: October 23)
Source: Insider Proprietary data, Avg. Monthly uniques: 2H23, Video: Oct 23 vs. Oct. 22 & Sept 23, Newsletter: Nov 23 prior 8 weeks back to Oct 9 23, Social: October 23
Source: Insider Global Insights Study, April 2023, N-2,001 in the US, UK, Germany, and France
Person-first storytelling at Business Insider is rooted in our commitment to putting humans at the center of our editorial content. Person-first stories are told through the lens of real people's perspectives and points of view.
Source: GWI Core, Q4 2022-Q3 2023; Competitive set includes Washington Post, NYT, WSJ, Forbes, or Bloomberg
Source: GWI, Q3 2022 - Q2 2023 (global). Business Insider Proprietary data, Avg. Monthly uniques: 2H23, Video: Oct. 23 vs. Oct. 22 & Sept. 23, Newsletter: Nov. 23 prior 8 weeks back to Oct. 9 23, Social: October 23
10 Things
2.8x
more likely to
DISCOVER BRANDS through media
$4.2 TRILLION
SPENDING POWER
GET IN TOUCH
-20%
CARBON EMISSIONS
22 ORIGINAL
VIDEO SERIES
87%
of Business Insider readers say person-first storytelling strongly resonates with them
We are business first. We are not business only.
Source: Google Analytics, Insider sites, 3Q23; Platform specific data, Aug 2023, spending and luxury is Ipsos Affluent, Fall 2023.
You Need To Know About Our Lifestyle Coverage
You Need To Know About Our Lifestyle Coverage
Source: Comscore Key Measures, Multiplatform Cross visiting, October 2023.
Source: Comscore Key Measures, Multiplatform Cross visiting, October 2023.