10 Things
To Know About How We're Pacesetting And Paving The Way Forward
Center of Gravity Around Business
Our rebirth as Business Insider comes with a renewed focus on Business, Tech, and Innovation, attracting 100 million enterprising readers globally.
Celebrate with us.
Build with us.
Innovate with us.
And see what
Business Insider can do for you.
01
Person-First Storytelling
Editor-in-Chief of Business Matt Turner said: "Companies don't do things. People do." Business Insider puts people at the soul of the story and our readers are 2X more likely to consider purchasing from advertising in person-first media environments.
02
Business First, Not Business Only
We are among the 20 most-read lifestyle publications on ComScore, ranking alongside Bustle and Condé Nast, and ahead of lifestyle brands PopSugar (#34), and NYT Style (#32).
03
Innovating AI
As part of Axel Springer media, Business Insider is embarking on a first-of-its-kind partnership with OpenAI to power ChatGPT with trusted and cutting-edge journalism.
04
Leading in Sustainability
Business Insider is putting climate coverage front and center with its optimist's destination for action, "One Planet," and is the first publisher to complete a Scope3 carbon footprint assessment, optimizing our end-to-end media supply chain and reducing emissions by 20%.
05
Original Video with Expansive Scale
20 original video series and award-winning programs like "World Wide Waste" and "So Expensive" command 755 million monthly views.
06
Editorial Excellence
Business Insider is a Pulitzer Prize winner and has garnered 122 additional awards throughout the past year.
07
Our Editorial Embodies the Ethos of Our Reader
Business Insider readers are ambitious, disruptive, and hungry for an edge: 2.7x more likely to be go-getters and 2.2x more likely to be trendsetters.
08
Actionable Data in a Cookieless World
Business Insider's data capability suite, SÁGA has been recognized by The Drum and Digiday Media Awards, connecting brands with custom audiences 57% more likely to take action than media targeting alone.
09
Best-in-Class Custom Content
Insider Studios has been trusted by more than 300 brands for its person-first storytelling and performance-driven ad units, with industry recognition from The Webby Awards, Digiday, The Drum, and more.
10
2.7x
more likely to consider themselves
Go-Getters
Source: Global Uniques - Business Insider, Proprietary Data, 2H23.
Source: Business Insider, Proprietary Data, Storytelling with Impact Global Study, 2023.
Source: Comscore Media Metrix Multiplatform, Category: Lifestyle, October 2023.
Source: Business Insider, Proprietary Data, Video Views, October 2023.
Source: GWI, Q3 2022 - Q2 2023 (global).
Source: Business Insider 1P CTR vs. 3P CTR – All advertisers in YTD - 11/29/23.
GET IN TOUCH