Source: Global Uniques - Business Insider, Proprietary Data, 2H23.
10 Things
To Know About How We're Pacesetting And Paving The Way Forward
Center of Gravity Around Business
And see what
Our rebirth as Business Insider comes with a renewed focus on Business, Tech, and Innovation, attracting 100 million enterprising readers globally.
01
02
Person-First Storytelling
Editor-in-Chief of Business Matt Turner said: "Companies don't do things. People do." Business Insider puts people at the soul of the story and our readers are 2X more likely to consider purchasing from advertising in person-first media environments.
Source: Business Insider, Proprietary Data, Storytelling with Impact Global Study, 2023.
Celebrate with us.
Business First,
Not Business Only
We are among the 20 most-read lifestyle publications on ComScore, ranking alongside Bustle and Condé Nast, and ahead of lifestyle brands PopSugar (#34), and NYT Style (#32).
03
Source: Comscore Media Metrix Multiplatform, Category: Lifestyle, October 2023.
Innovating AI
As part of Axel Springer media, Business Insider is embarking on a first-of-its-kind partnership with OpenAI to power ChatGPT with trusted and cutting-edge journalism.
04
Leading in Sustainability
Business Insider is putting climate coverage front and center with its optimist's destination for action, "One Planet," and is the first publisher to complete a Scope3 carbon footprint assessment, optimizing our end-to-end media supply chain and reducing emissions by 20%.
05
Source: Business Insider, Proprietary Data, Video Views, October 2023.
Original Video with Expansive Scale
20 original video series and award-winning programs like "World Wide Waste" and
"So Expensive" command 755 million monthly views.
06
Editorial Excellence
Business Insider is a Pulitzer Prize winner and has garnered 122 additional awards throughout the past year.
07
Source: GWI, Q3 2022 - Q2 2023 (global).