We surveyed 1,800 teens and 20-somethings and analyzed data from the Pew Research Center, industry experts, and more in our deep dive on Gen Z.
WHO THEY ARE
THE STATE OF GEN Z
a closer look at
EXPLORE THE RESULTS
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The oldest Gen Zer doesn't remember life before Facebook, and that's led to some dark consequences
HOW THEY CONNECT
America's teenagers skew more conservative than people realize, and they get most of their news from Instagram
WHAT THEY BELIEVE
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Gen Z is leading an evolution in shopping that could kill brands as we know them
WHERE THEY STAND
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Phone-obsessed teens are always multitasking, and it’s starting to cost them
WHY THEY STRESS OUT
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