HOW THEY CONNECT
WHO THEY ARE
EXPLORE THE RESULTS
WHAT TECH THEY LOVE
EXPLORE SURVEY
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The oldest Gen Zer doesn't remember life before Facebook, and that's led to some dark consequences
WHAT THEY BELIEVE
America's teenagers skew more conservative than people realize, and they get most of their news from Instagram
WHERE THEY SPEND
Gen Z is leading an evolution in shopping that could kill brands as we know them
WHY THEY STRESS OUT
Phone-obsessed teens are always multitasking, and it’s starting to cost them
We surveyed 1,800 teens and 20-somethings and analyzed data from the Pew Research Center, industry experts, and more in our deep dive on Gen Z.
A CLOSER LOOK AT
THE STATE OF GEN Z