Activation Paths are a component of Benefitsolver’s in-platform engagement technology. Activation Paths help drive benefits activation through consistent, personalized impressions using omnichannel delivery methods. The success of today’s benefits experience starts with connecting employees with the right benefits at the right time, driving selection to activation so that they can better manage their overall wellbeing and achieve the best possible outcomes. Our activation paths provide multiple touchpoints for your employees, navigating them to your benefit programs, and increasing the value of your benefits spend. Leveraging our omni-channel tools within Benefitsolver, we amplify your well-being programs such as telemedicine, EAP, care navigation and more. How do Activation Paths work? Using proprietary technology, eligibility data, and in-platform behavior analytics, Activation Paths highlight available benefits throughout an employee’s benefits journey so that they can activate on the most appropriate options when a relevant health event arises. Using data to curate a personalized experience, we reach your workforce proactively and in moment of need.

The Businessolver Difference

BETTER TOGETHER

Proactively Serving our Clients

Longstanding Consistent Leadership

Commitment to Keeping Your Data Safe

Commitment to Excellence

Driven by Continued Innovation & Intelligence 

An Empathetic Approach to Technology

An Intentional Culture of Client & Employee Delight

Single-Source Platform

At Businessolver, we hold ourselves accountable for the following initiatives:

Dedication to ESG

Every line of data, every line of code in our technology represents a person, a person who deserves to be delighted. We create benefits solutions to serve your HR team and ultimately your employees. It’s technology powered by people; and that’s tech with heart.

An Empathetic Approach to Technology

Businessolver’s dedication to innovation and intelligence comes from a willingness to invest in new ideas that will define the future of the benefits space. Using our empathy-driven design, artificial intelligence (AI), and machine learning, our clients and their workforce have a transformational experience. As AI continues to make an impact in the HR industry, Businessolver is at the forefront of innovation within the benefits landscape.

Driven by Continued Innovation & Intelligence 

When it comes to operations excellence, we’re our own best critic. We understand that how we deliver services has a real impact on your business and your people. We don’t take that responsibility lightly. In fact, it’s what drives us. Businessolver is the first benefits administration provider to engage in the Baldrige National Performance Excellence program, a rigorous exercise that provides organizational assessment tools and criteria for continuous improvement of key business processes across Businessolver. With a 95% average client retention rate and 99% system uptime to prove it, we’d love for you to see what quality in action looks like.  

Commitment to Excellence

Consistency is the key word. And the only word. Our leadership team is not new to this, in fact they have been leading our Businessolver purpose and vision since day one.

Longstanding Consistent Leadership

It’s not just about the technology! Our commitment to keeping our clients informed about the latest benefits trends, DEI practices, workplace cultural initiatives, and empathy data insights through our thought leadership allows them to remain on—top of their game at all times!

Proactively Serving our Clients

Employee health and benefit information is some of your most sensitive data, making benefits administration a compliance minefield. We’ve built a highly secure, SaaS benefits administration platform with multiple layers of physical and technical security measures. Because Benefitsolver is a single-source platform, we reduce unnecessary movement of data between systems, helping to eliminate overall risk. In addition to industry-standard security audits, Benefitsolver is HITRUST certified, the highest level of security certification available for our industry.

Commitment to Keeping Your Data Safe

With our rules-based, highly configurable, single-source solution, you and your employees have one platform to access all the electable and non-electable benefits and services available through you. The seamless integrations with other providers create an ease of use for your employees and give you the peace of mind that all the data is under one roof.

Single-Source Platform

Dedication to ESG

Businessolver has been building a strong, intentional culture for 25 years. It’s built on focus, mutual respect, a desire for excellence, accountability, and a passion for our work and team. We call it “The Businessolver Way.” We work hard, we play hard, we double-down to get it done. And we have a ton of fun in the process. They don’t call us Solvers for nothing.

An Intentional Culture of Client & Employee Delight

Environmental: Performing as a steward of nature Social: Managing relationships with employees, suppliers, customers & communities Governance: Governing and managing processes

Activation Paths

A component of Benefitsolver’s in-platform engagement technology

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2023 Results

Resources

Nearly 85% of employees want personalized messaging, so they receive communication that is relevant to them

85%

23%

average click rate on web

1/3

Just over a third of all Sofia chats came in after hours or on weekends (34%).

39% of employees will click through to an underlying benefit program when prompted via a personalized outbound message.

39%

Over 35% of employees prefer text messages to receive communications about their benefits.

35%

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In 2023, our Activation Paths technology helped drive overall engagement to point solutions within Benefitsolver and the MyChoice Mobile App including:

Web traffic increases 25% within 2 days of an email nudge recommending an action be taken.

25%

97% of employees prefer email, which is your primary tool to steer employees back to benefits.

97%

Member engagement with non-electable point solutions increases by approximately 30% on average through Benefitsolver web-based and mobile communication channels.

average click rate on mobile

39%

Most popular benefits following a member viewing the communication (impression-to-activation rate)

Most popular Sofia-suggested benefits (impression-to-activation rate):

Here’s a look at the most popular email topics and their open rates:

• Provider guidance (50%) • Surgery Planning (50%) • Care Navigation (48%) • Diabetes (46%) • Weight Management (46%)

• Tuition Assistance clicked on 54% of the time! • 401k • Provider Guidance (MCFP)

• Care Navigation • Wellness • EAP • Provider Guidance • Telemedicine • 401k

Taking email out of the equation, the relevance of the tool in driving a click through to activate on benefits programs:

Personalized, timely, omnichannel communication via email, and our AI personal benefits assistant Sofia, work together to drive engagement and activation.

2023 Benefits Insights Report

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The Case for a Personalized Benefits Experience

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Five Tips for Creating a Personalized Benefits Experience

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Personalization: The future of benefits

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Better benefits messaging for your multigenerational workforce

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Today’s Employees Demand Personalization

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• Mobile • AI/Sofia • Web

• Tuition Assistance clicked on 54% of the time! • 401k • Provider Guidance (MCFP)

Most popular benefits following a member viewing the communication (impression-to-activation rate)

• Provider guidance (50%) • Surgery Planning (50%) • Care Navigation (48%) • Diabetes (46%) • Weight Management (46%)

Here’s a look at the most popular email topics and their open rates:

Taking email out of the equation, the relevance of the tool in driving a click through to activate on benefits programs:

• Care Navigation • Wellness • EAP • Provider Guidance • Telemedicine • 401k

Most popular Sofia-suggested benefits (impression-to-activation rate):