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BT Money Hacks
Published: SEP 27, 2024
Navigating cross-border payments with WorldFirst
This episode is brought to you by
Annabella Sonwelly
founder, Annabella Patisserie
In the latest episode of Money Hacks by The Business Times, we dive into the inspiring journey of Annabella Sonwelly, founder of Annabella Patisserie. She joins host Howie Lim to share her insights on navigating cross-border payments and scaling her business globally - as she aims to expand their horizons.
Challenges of a small business
A primary focus of the discussion is the significant hurdles faced by businesses when handling cross-border transactions. Sonwelly highlights three key challenges: currency exchange volatility, high transfer fees and prolonged processing times. These issues can adversely affect a business’s bottom line, disrupt cash flows, and strain supplier relationships. Sonwelly attributes much of her business's recent success to WorldFirst, a financial solution platform that offers
Learn more about WorldFirst's competitive pricing
Learn how to Source and Pay to China with ease through WorldFirst's solutions
Get first dibs on WorldFirst's happenings round the clock
Produced by: Howie Lim, Claressa Monteiro & Chai Pei Chieh Edited by: Howie Lim & Claressa Monteiro
BTVisual: CHARMAINE MARTIN
competitive exchange rates and eliminates hidden fees. By using WorldFirst, Annabella Patisserie avoids the pitfalls of currency fluctuations and reduces transfer fees significantly, ultimately saving thousands of dollars annually.
WorldFirst ease of use
Sonwelly recounts specific instances where WorldFirst’s services have streamlined her business operations. From purchasing packaging for their renowned pastries to leveraging the World Card for marketing expenses, the platform proved invaluable. With an easy-to-use interface and swift transactions, WorldFirst ensures that payments to suppliers are processed in seconds, facilitating smooth supply chain management.
In today’s volatile economic environment, businesses must constantly find new ways to cut costs and enhance efficiency. Sonwelly discusses how her patisserie has become more resilient by adopting WorldFirst. In her opinion, these tools not only simplify operations but also provide a significant competitive edge, enabling better price management and timely delivery of products.
An eye on expansion
Looking ahead, Sonwelly is optimistic about the future. With plans to introduce new products and to expand into new markets like Malaysia and Indonesia - the patisserie is poised for significant growth. WorldFirst will continue to play a crucial role in managing cross-border payments and supporting her ambitious expansion.
This episode of Money Hacks is packed with valuable tips and real-world experiences that can benefit any small business owner.
Don't miss out on these invaluable insights that can help you navigate your own business' challenges successfully whether you are a budding entrepreneur or an established business owner looking to expand globally.
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