Which boots and gloves do the top players wear?
Comparing the leading kit suppliers
Which kit suppliers have been the most successful?
How important is a good
kit deal
in football?
x1.2
39 33
74 62
16 12
8 2
x200
/119
Which football kit suppliers
Which kit suppliers have been the most popular?
have been the most successful?
Umbro Adidas Nike Puma Reebok
101 88 66 60 34
Premier League era (1992/93 to 2019/20)
Five most popular kit suppliers by the total number of seasons that a club has worn them.
Last 10 seasons (2010/11 to 2019/20)
Adidas Puma Nike Umbro Macron
53 31 29 27 12
Which kit supplier has won the most trophies?
Nike
Premier League titles
Major cups
Total
29
21
20
7
4
2
Arsenal (3) Man City (3) Man Utd (6) Man Utd Chelsea Arsenal (5) Chelsea Man City Man Utd Man City (4) Man Utd (3)
Premier League
Chelsea (2) Man City Man Utd (7) Man Utd Chelsea Chelsea (2) Everton Man City Man Utd (3) Chelsea (2)
Chelsea (3) Chelsea Chelsea Man Utd Arsenal Arsenal Chelsea (4) Man Utd Arsenal Chelsea (2) Liverpool (2) Man Utd Swansea
Trophies won by clubs for the three most successful suppliers:
Nike
Umbro
Adidas
Average number of goals scored per match
29
21
20
Nike Puma Umbro Kappa Adidas Erreà
1.70 1.36 1.34 1.32 1.31 1.11
Nike Adidas Umbro Puma Kappa Erreà
36.7% 30.9% 29.2% 28.0% 27.1% 23.3%
Percentage of clean sheets kept
x200
Total goals per match (for and against)
Nike Puma Umbro Kappa Adidas Erreà
2.76 2.70 2.67 2.65 2.60 2.58
Umbro
Adidas
Reebok
Puma
ASICS
Champions League
Europa League
Cup Winners' Cup
FA Cup
EFL Cup
How do the current kit suppliers compare?
In Premier League History
Excludes those who have supplied fewer than three different clubs
Excludes those who have supplied fewer than three different clubs
Excludes those who have supplied fewer than three different clubs
In the last 10 Premier League seasons
x200
Average number of goals scored per match
Percentage of clean sheets kept
New Balance Nike Under Armour Puma Umbro Adidas Kappa Erreà
1.87 1.79 1.50 1.34 1.33 1.31 1.29 1.06
New Balance Nike Under Armour Adidas Kappa Puma Umbro Erreà
37.4% 36.1% 29.9% 29.9% 28.9% 27.6% 26.0% 17.4%
Total goals per match (for and against)
New Balance Nike Erreà Umbro Under Armour Puma Kappa Adidas
2.96 2.89 2.83 2.81 2.75 2.74 2.64 2.61
Comparing the leading
What does it take to attract a leading kit supplier?
There are four kit suppliers who have signed deals with at least five top flight clubs in the Premier League era and been worn for at least 50 seasons.
Points
/119
x1.2
Nike Adidas Puma Umbro
10 14 7 10
kit suppliers
Here’s how those clubs compare based on their average league position and number of points won in the season prior to a deal being struck:
League position
Clubs signed
5.6 9.2 9.6 12.7
x20
68 56 55 46
Over half of new deals done by Nike were with clubs who had qualified for the Champions League, while half of Umbro’s new clients had just finished within four places of the relegation zone.
1st - 4th
500x0.60=60%
5th - 8th
9th - 13th
14th - 17th
Previous finishing position
Nike
Adidas
Puma
Umbro
60.0%
21.4%
0.0%
14.3%
50.0%
14.3%
20.0%
10.0%
10.0%
14.3%
28.6%
42.9%
14.3%
10.0%
50.0%
40.0%
How do the leading suppliers fare against each other?
Win percentages in matches between clubs wearing different kits.
Nike Adidas Puma Umbro
Win % for...
… in matches against ...
Adidas
- 49.8% 34.3% 31.1%
27.3% - 21.4% 24.4%
Nike
42.1% 54.3% - 38.3%
Puma
40.0% 50.8% 37.1% -
Umbro
Does changing your kit supplier have an effect?
Title holders Manchester City have switched from Nike to Puma, but 9 out of 13 previous clubs to change suppliers immediately after a top four finish ended up lower in the table the following season.
Club Man Utd Man City Arsenal Liverpool Liverpool Leeds Chelsea Tottenham Arsenal Aston Villa Chelsea Tottenham Man Utd
Finish 3rd to 1st 2nd to 1st 3rd to 2nd Stayed 3rd 3rd to 4th 3rd to 4th 1st to 2nd 2nd to 3rd 4th to 12th 2nd to 10th 1st to 5th 4th to 5th 4th to 5th
2002/03 2013/14 2014/15 2006/07 1996/97 2000/01 2006/07 2017/18 1994/95 1993/94 2017/18 2012/13 2015/16
Finished the same or higher
Kit change Umbro to Nike Umbro to Nike Nike to Puma Reebok to Adidas Adidas to Reebok Puma to Nike Umbro to Adidas Under Armour to Nike Adidas to Nike Umbro to ASICS Adidas to Nike Puma to Under Armour Nike to Adidas
Finished lower but still top four
Dropped out of the top four
Club Newcastle Tottenham Aston Villa Everton Liverpool Southampton QPR West Ham Aston Villa Everton Blackburn
Kit change ASICS to Adidas Kappa to Puma Reebok to Diadora Umbro to Le Coq Sportif Warrior to New Balance Adidas to Under Armour Brooks to Clubhouse Pony to Fila Diadora to Hummel Nike to Umbro ASICS to Uhlsport
Rose into top 4
Finished 5th or 6th again
Finished 7th or lower
Finish 2nd 5th 8th 8th 8th 8th 9th 9th 10th 11th 19th
1995/96 2006/07 2000/01 2009/10 2015/16 2016/17 1993/94 1999/00 2004/05 2014/15 1998/99
Arsenal have changed their kit supplier from Puma to Adidas, but only 1 of the 11 previous clubs who finished 5th or 6th immediately before signing with a new manufacturer managed to break into the top four the following season.
x5
Over the last decade, the reported annual income that the ‘big six’ Premier League clubs receive from kit deals has risen dramatically.
2010/ 11
£13m £13m £13m £13m £30m £30m £30m £30m £30m £60m
Arsenal
How much money do the top clubs make from kit deals?
£20m £20m £20m £30m £30m £30m £30m £60m £60m £60m
Chelsea
£12m £12m £25m £25m £25m £45m £45m £45m £45m £45m
Liverpool
£12m £12m £20m £20m £20m £20m £20m £20m £20m £65m
Man City
£23m £23m £23m £23m £23m £75m £75m £75m £75m £75m
Man Utd
£5m £5m £10m £10m £10m £10m £10m £30m £30m £30m
Spurs
2011/ 12
2012/ 13
2013/ 14
2014/ 15
2015/ 16
2016/ 17
2017/ 18
2018/ 19
2019/ 20
do the top players wear?
Which boots and gloves
Which football boots do the top scorers wear?
There have been 34 Premier League Golden Boot winners (including ties), with almost half of them having worn Nike boots.
Thierry Henry (4), Didier Drogba (2), Jimmy Floyd Hasselbaink (2), Harry Kane (2), Pierre-Emerick Aubameyang, Dion Dublin, Cristiano Ronaldo, Carlos Tevez, Ruud van Nistelrooy
15
Nike
Robin van Persie (2), Dimitar Berbatov, Mohamed Salah, Luis Suárez
6
Adidas
Alan Shearer (3), Michael Owen (2)
5
Umbro
Kevin Phillips
1
Puma
3
Sergio Agüero, Nicolas Anelka, Teddy Sheringham
Diadora
Dwight Yorke
1
Mizuno
Sadio Mané
1
New Balance
Chris Sutton
1
Patrick
Andy Cole
1
Reebok
Which football boots do the top creators wear?
There have been 31 players in Premier League history who created the most (or joint-most) assists in a season. Between them, Nike and Adidas have supplied boots to almost three quarters of these players.
Eric Cantona (2), Kevin de Bruyne (2), Cesc Fabregas (2), Eden Hazard, Wayne Rooney, Thierry Henry, Didier Drogba, Juan Mata, Jimmy Floyd Hasselbaink
12
Nike
David Beckham (3), Frank Lampard (3), Steven Gerrard, Nani, Mesut Ozil, David Silva, Robin van Persie
11
Adidas
Cesc Fabregas, Muzzy Izzet, Robert Pires
3
Puma
Dennis Bergkamp, Andy Cole
2
Reebok
Steve McManaman
1
Umbro
Matt Le Tissier
1
Quaser
Nolberto Solano
1
Fila
Which gloves do the Golden Glove winners wear?
Since the Golden Glove was first awarded to the goalkeeper with the most Premier League clean sheets in 2004/05 there have been 16 winners (including ties). Half of these wore Adidas gloves.
Petr Cech (3), Pepe Reina (3), David de Gea, Edwin van der Sar
8
Adidas
Alisson, Thibaut Courtois, Joe Hart, Wojciech Szczęsny
4
Nike
Joe Hart (3)
3
Umbro
Petr Cech
1
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