Which boots and gloves do the top players wear?
Comparing the leading kit suppliers
Which kit suppliers have been the most successful?
How important
is a good
kit deal
in football?
2013/
14
-
49.8%
34.3%
31.1%
How do the leading suppliers fare against each other?
28.6%
£12m
£12m
£20m
£20m
£20m
£20m
£20m
£20m
£20m
£65m
League position
Nike
Adidas
Puma
Umbro
x1.2
2010/
11
Nike
20.0%
68
56
55
46
10
14
7
10
5.6
9.2
9.6
12.7
5th - 8th
Rose into top 4
50.0%
Puma
Nike
Adidas
Puma
Umbro
Here’s how those clubs compare based on their average league position and number of points won in the season prior to a deal being struck:
Puma
Umbro
Nike
10.0%
14.3%
£5m
£5m
£10m
£10m
£10m
£10m
£10m
£30m
£30m
£30m
2019/
20
2015/
16
2011/
12
£23m
£23m
£23m
£23m
£23m
£75m
£75m
£75m
£75m
£75m
£12m
£12m
£25m
£25m
£25m
£45m
£45m
£45m
£45m
£45m
Arsenal
x5
Finished 7th or lower
Club
Newcastle
Tottenham
Aston Villa
Everton
Liverpool
Southampton
QPR
West Ham
Aston Villa
Everton
Blackburn
2017/
18
14th - 17th
1st - 4th
£20m
£20m
£20m
£30m
£30m
£30m
£30m
£60m
£60m
£60m
1995/96
2006/07
2000/01
2009/10
2015/16
2016/17
1993/94
1999/00
2004/05
2014/15
1998/99
Finished lower but still top four
kit suppliers
Title holders Manchester City have switched from Nike to Puma, but 9 out of 13 previous clubs to change suppliers immediately after a top four finish ended up lower in the table the following season.
60.0%
Finish
3rd to 1st
2nd to 1st
3rd to 2nd
Stayed 3rd
3rd to 4th
3rd to 4th
1st to 2nd
2nd to 3rd
4th to 12th
2nd to 10th
1st to 5th
4th to 5th
4th to 5th
50.0%
Finished the same or higher
0.0%
… in matches against ...
Adidas
10.0%
14.3%
Does changing your kit supplier have an effect?
Umbro
What does it take to attract a leading kit supplier?
Comparing the leading
Points
40.0%
50.8%
37.1%
-
40.0%
Finished 5th or 6th again
9th - 13th
x20
There are four kit suppliers who have signed deals with at least five top flight clubs in the Premier League era and been worn for at least 50 seasons.
Over half of new deals done by Nike were with clubs who had qualified for the Champions League, while half of Umbro’s new clients had just finished within four places of the relegation zone.
/119
10.0%
42.1%
54.3%
-
38.3%
£13m
£13m
£13m
£13m
£30m
£30m
£30m
£30m
£30m
£60m
Win % for...
Clubs signed
Man City
42.9%
Win percentages in matches between clubs wearing different kits.
27.3%
-
21.4%
24.4%
2014/
15
Adidas
14.3%
Previous finishing position
Kit change
Umbro to Nike
Umbro to Nike
Nike to Puma
Reebok to Adidas
Adidas to Reebok
Puma to Nike
Umbro to Adidas
Under Armour to Nike
Adidas to Nike
Umbro to ASICS
Adidas to Nike
Puma to Under Armour
Nike to Adidas
14.3%
2002/03
2013/14
2014/15
2006/07
1996/97
2000/01
2006/07
2017/18
1994/95
1993/94
2017/18
2012/13
2015/16
21.4%
Club
Man Utd
Man City
Arsenal
Liverpool
Liverpool
Leeds
Chelsea
Tottenham
Arsenal
Aston Villa
Chelsea
Tottenham
Man Utd
Dropped out of the top four
Arsenal have changed their kit supplier from Puma to Adidas, but only 1 of the 11 previous clubs who finished 5th or 6th immediately before signing with a new manufacturer managed to break into the top four the following season.
Chelsea
500x0.60=60%
2018/
19
Spurs
Kit change
ASICS to Adidas
Kappa to Puma
Reebok to Diadora
Umbro to Le Coq Sportif
Warrior to New Balance
Adidas to Under Armour
Brooks to Clubhouse
Pony to Fila
Diadora to Hummel
Nike to Umbro
ASICS to Uhlsport
Finish
2nd
5th
8th
8th
8th
8th
9th
9th
10th
11th
19th
Over the last decade, the reported annual income that the ‘big six’ Premier League clubs receive from kit deals has risen dramatically.
How much money do the top clubs make from kit deals?
Liverpool
Man Utd
2012/
13
2016/
17
Chris Sutton
Reebok
8
Umbro
There have been 34 Premier League
Golden Boot winners (including ties),
with almost half of them having worn Nike boots.
Nike
Quaser
Since the Golden Glove was first awarded to the goalkeeper with the most Premier League clean sheets in 2004/05 there have been 16 winners (including ties). Half of these wore Adidas gloves.
1
Kevin Phillips
Puma
Andy Cole
Which football boots do the top creators wear?
5
6
Sergio Agüero, Nicolas Anelka, Teddy Sheringham
do the top players wear?
Nike
Which football boots do the top scorers wear?
Sadio Mané
3
1
Cesc Fabregas, Muzzy Izzet, Robert Pires
1
Nike
Alisson, Thibaut Courtois, Joe Hart,
Wojciech Szczęsny
3
1
11
Fila
1
Thierry Henry (4), Didier Drogba (2), Jimmy Floyd Hasselbaink (2), Harry Kane (2), Pierre-Emerick Aubameyang, Dion Dublin, Cristiano Ronaldo, Carlos Tevez, Ruud van Nistelrooy
Alan Shearer (3), Michael Owen (2)
Dwight Yorke
1
Dennis Bergkamp, Andy Cole
Which boots and gloves
Eric Cantona (2), Kevin de Bruyne (2), Cesc Fabregas (2), Eden Hazard, Wayne Rooney, Thierry Henry, Didier Drogba, Juan Mata, Jimmy Floyd Hasselbaink
New Balance
Patrick
Reebok
David Beckham (3), Frank Lampard (3), Steven Gerrard, Nani, Mesut Ozil, David Silva, Robin van Persie
3
Robin van Persie (2), Dimitar Berbatov, Mohamed Salah, Luis Suárez
4
2
Petr Cech (3), Pepe Reina (3), David de Gea, Edwin van der Sar
1
1
Matt
Le Tissier
Which gloves do the
Golden Glove winners wear?
Umbro
Steve McManaman
15
1
Adidas
Diadora
Puma
There have been 31 players in Premier League history who created the most (or joint-most) assists in a season. Between them, Nike and Adidas have supplied boots to almost three quarters of these players.
Mizuno
Adidas
Nolberto Solano
Umbro
Adidas
Joe Hart (3)
Petr Cech
12
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