Are you a digital marketing master?
Take our 2-minute quiz to get personalized recommendations for your dealership’s digital marketing strategy.
Get Started
How many cars do you typically have in inventory?
Less than 35 cars
Between 35 and 100
More than 100 cars
1/7
NEXT
Less than 35 cars
Between 35 and 100
More than 100 cars
Less than 35 cars
Between 35 and 100
More than 100 cars
NEXT
Are you currently running
any digital marketing?
No, but I want to be
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
2/7
No, but I want to be
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
NEXT
No, but I want to be
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
Are you currently running
any digital marketing?
2/7
NEXT
NEXT
What are you doing to drive traffic to your website?
Paid Search / Search Engine Marketing (SEM)
Display / Banner Ads
Social Media
3/7
Search Engine Optimization (SEO)
Traditional advertising
(print, outdoor, radio, TV)
3rd Party Listings
(select all that apply)
Paid Search / Search Engine Marketing (SEM)
Display / Banner Ads
Social Media
Search Engine Optimization (SEO)
Traditional advertising
(print, outdoor, radio, TV)
3rd Party Listings
Other
NEXT
Paid Search / Search Engine Marketing (SEM)
Display / Banner Ads
Social Media
Search Engine Optimization (SEO)
Traditional advertising
(print, outdoor, radio, TV)
3rd Party Listings
What are you doing to drive traffic to your website?
3/7
NEXT
NEXT
Do you have a digital
marketing strategy?
No
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
4/7
No
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
NEXT
No
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
Do you have a digital
marketing strategy?
4/7
NEXT
NEXT
How often do you update
your strategy?
Hardly ever
When there are
dramatic changes
On a regular schedule
5/7
Hardly ever
When there are
dramatic changes
On a regular schedule
NEXT
Hardly ever
When there are
dramatic changes
On a regular schedule
How often do you update
your strategy?
5/7
NEXT
NEXT
Are you tracking the results of your digital marketing campaigns?
No
A vendor provides me
with some results
Yes, I track at least one metric
for all my campaigns
6/7
Yes, in detail
No
A vendor provides me
with some results
Yes, I track at least one metric
for all my campaigns
Yes, in detail
NEXT
No
A vendor provides me
with some results
Yes, I track at least one metric
for all my campaigns
Yes, in detail
Are you tracking the results
of your digital marketing campaigns?
6/7
NEXT
NEXT
What is the biggest challenge you face with digital marketing today?
I don’t have enough time
I don’t have enough
spare budget
I don’t know how
to measure results
7/7
I have not experienced
good results
I don’t have enough time
I don’t have enough
spare budget
I don’t know how
to measure results
I have not experienced
good results
NEXT
I don’t have enough time
I don’t have enough
spare budget
I don’t know how
to measure results
I have not experienced
good results
What is the biggest challenge you face with digital marketing today?
7/7
NEXT
NEXT
Start Your Engines
YOUR RESULTS!
You’re just getting started with digital marketing – that’s great. Getting started with digital marketing is the first step to growing your online presence and building your audience. Here are some key next steps to get you off and running.
Start Your Engines
Making Progress
Leading the Way
Next Steps
A key component to building your digital presence is understanding that the growth of the internet and social media makes it easier for people to share their buying experiences—good and bad—with fellow shoppers. It's more important than ever to pay attention to your online reputation.
When thinking about managing your online reputation, respond to all reviews, resolve any issues quickly and efficiently, and reach out to consumers to start collecting new, positive reviews.
Continue Learning:
2019 Car Dealers’ Guide to Mastering Online Reputation Management
Immediate Improvements
The first two steps into digital marketing should be Facebook and display ads. Facebook marketing includes organic marketing on your own profile as well as paid ads. Link it all back to your dealership website, where you have a better chance of converting visitors to leads.
Then, build clean display advertisements that include your dealership’s branding, contact information, and your main marketing messages, and work with display ad providers who can get them in front of the right audiences.
Continue Learning:
Measuring social media performance metrics
2018 Guide to Display Advertising
RETAKE
Next Steps
Immediate Improvements
Immediate Improvements
Next Steps
Next Steps
Immediate Improvements
Next Steps
To optimize your strategy to maximize your budget, you should be spending money to reach audiences that have demonstrated an interest in your vehicles, or vehicles like yours. To do this, you should be finding audiences to target from the places that your consumers are shopping. That means retargeting shoppers who visit your website, third-party websites, and social media sites, and hitting them with display advertisements across those platforms.
Continue Learning:
2019 Digital Marketing Best Practices E-Book
4 Best Practices in Digital Marketing
Immediate Improvements
Next Steps
Immediate Improvements
Immediate Improvements
The first step to improving your dealership’s digital marketing strategy should be to adopt or improve your multi-channel approach. This is the practice of incorporating more than one channel into your strategy to reach your customers where they are, which is everywhere. If you are currently executing your own digital marketing tactics, then a partner can help you to scale up both your reach and impact.
Continue Learning:
Guide to Paid Search white paper
3 Tips for Getting Started in Display
Next Steps
Next Steps
Immediate Improvements
Start Your Engines
Making Progress
Leading the Way
Making Progess
YOUR RESULTS!
You know your way around digital marketing channels, but the digital world is constantly changing and evolving, so you should be too. Here are some tips to make sure that your campaigns are operating as efficiently and effectively as possible.
Next Steps
To optimize your strategy to maximize your budget, you should be spending money on audiences that have demonstrated an interest in your vehicles, or vehicles like yours. To do this, you should be finding audiences to target from the places that your consumers are shopping. That means retargeting shoppers who visit your website, third-party websites, and social media sites, and hitting them with display advertisements across those platforms.
Continue Learning:
SEM Metrics that Matter
Retargeting: 4 Best Practices in Digital Marketing
Immediate Improvements
Next Steps
Immediate Improvements
Immediate Improvements
Make mobile a priority. More than 70% of car shoppers’ digital interactions take place on a mobile device. Take advantage of this growing trend by ensuring that your website and ads are mobile-friendly.
Optimize for voice search by thinking about the questions that customers ask your dealership, then creating content using those longer, more conversational search terms. More than 82% of mobile users use voice search to find local businesses because it enables a quick answer.
Continue Learning:
Questions to be asking your current SEM provider
2019 Digital Marketing Best Practices E-Book
Next Steps
Next Steps
Immediate Improvements
Start Your Engines
Making Progress
Leading the Way
Leading the Way
YOUR RESULTS!
Congratulations! You know your stuff. You have a solid grasp on the channels that your dealership should be advertising on, as well as how to effectively drive the right traffic to your website. Your next best move is to find ways to scale up your digital marketing and continue to refine your marketing strategy.
Next Steps
A key component to building your digital presence is understanding that the growth of the internet and social media makes it easier for people to share their buying experiences—good and bad—with fellow shoppers. It's more important than ever to pay attention to your online reputation.
When thinking about managing your online reputation, respond to all reviews, resolve any issues quickly and efficiently, and reach out to consumers to start collecting new, positive reviews.
Continued Learning:
2019 Car Dealers’ Guide to Mastering
Online Reputation Management
Immediate Improvements
Next Steps
Start Your Engines
Making Progress
Leading the Way
Start Your Engines
Making Progress
Leading the Way