Are you a digital marketing master?
Take our 2-minute quiz to get personalized recommendations for your dealership’s digital marketing strategy.
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How many cars do you typically have in inventory?
NEXT
Between 35 and 100
More than 100 cars
1/7
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Less than 35 cars
Between 35 and 100
Less than 35 cars
More than 100 cars
Less than 35 cars
Between 35 and 100
More than 100 cars
Are you currently running
any digital marketing?
No, but I want to be
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NEXT
Are you currently running
any digital marketing?
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
2/7
No, but I want to be
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
NEXT
No, but I want to be
Yes, but I would like to do more
Yes, and I’m satisfied with
its performance
2/7
What are you doing to drive traffic to your website?
3rd Party Listings
What are you doing to drive traffic to your website?
Traditional advertising
(print, outdoor, radio, TV)
Social Media
Paid Search / Search Engine Marketing (SEM)
3rd Party Listings
NEXT
Traditional advertising
(print, outdoor, radio, TV)
Search Engine Optimization (SEO)
Social Media
Display / Banner Ads
Paid Search / Search Engine Marketing (SEM)
NEXT
NEXT
(select all that apply)
Traditional advertising
(print, outdoor, radio, TV)
3/7
3rd Party Listings
Search Engine Optimization (SEO)
Display / Banner Ads
Paid Search / Search Engine Marketing (SEM)
Other
Display / Banner Ads
Social Media
3/7
Search Engine Optimization (SEO)
Do you have a digital
marketing strategy?
No
NEXT
NEXT
Do you have a digital
marketing strategy?
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
4/7
No
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
NEXT
No
Yes, but I’m not confident it
is the right strategy
Yes, I know what I am
doing and why
4/7
How often do you update
your strategy?
Hardly ever
NEXT
NEXT
How often do you update
your strategy?
When there are
dramatic changes
On a regular schedule
5/7
Hardly ever
When there are
dramatic changes
On a regular schedule
NEXT
Hardly ever
When there are
dramatic changes
On a regular schedule
5/7
Are you tracking the results of your digital marketing campaigns?
A vendor provides me
with some results
NEXT
NEXT
Are you tracking the results
of your digital marketing campaigns?
Yes, I track at least one metric
for all my campaigns
No
NEXT
Yes, in detail
Yes, I track at least one metric
for all my campaigns
No
No
Yes, in detail
6/7
Yes, I track at least one metric
for all my campaigns
A vendor provides me
with some results
A vendor provides me
with some results
Yes, in detail
6/7
What is the biggest challenge you face with digital marketing today?
I don’t have enough
spare budget
NEXT
NEXT
What is the biggest challenge you face with digital marketing today?
I don’t know how
to measure results
I don’t have enough time
NEXT
I have not experienced
good results
I don’t know how
to measure results
I don’t have enough time
I don’t have enough time
I have not experienced
good results
7/7
I don’t know how
to measure results
I don’t have enough
spare budget
I don’t have enough
spare budget
I have not experienced
good results
7/7
Start Your Engines
Leading the Way
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Continue Learning:
Guide to Paid Search white paper
3 Tips for Getting Started in Display
You know your way around digital marketing channels, but the digital world is constantly changing and evolving, so you should be too. Here are some tips to make sure that your campaigns are operating as efficiently and effectively as possible.
Start Your Engines
Next Steps
Next Steps
To optimize your strategy to maximize your budget, you should be spending money to reach audiences that have demonstrated an interest in your vehicles, or vehicles like yours. To do this, you should be finding audiences to target from the places that your consumers are shopping. That means retargeting shoppers who visit your website, third-party websites, and social media sites, and hitting them with display advertisements across those platforms.
Making Progress
Making Progess
Continue Learning:
SEM Metrics that Matter
Retargeting: 4 Best Practices in Digital Marketing
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Make mobile a priority. More than 70% of car shoppers’ digital interactions take place on a mobile device. Take advantage of this growing trend by ensuring that your website and ads are mobile-friendly.
Optimize for voice search by thinking about the questions that customers ask your dealership, then creating content using those longer, more conversational search terms. More than 82% of mobile users use voice search to find local businesses because it enables a quick answer.
Making Progress
Leading the Way
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Next Steps
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RETAKE
YOUR RESULTS!
Continued Learning:
2019 Car Dealers’ Guide to Mastering
Online Reputation Management
Next Steps
YOUR RESULTS!
Start Your Engines
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Leading the Way
Next Steps
Next Steps
You’re just getting started with digital marketing – that’s great. Getting started with digital marketing is the first step to growing your online presence and building your audience. Here are some key next steps to get you off and running.
Continue Learning:
2019 Car Dealers’ Guide to Mastering Online Reputation Management
Leading the Way
To optimize your strategy to maximize your budget, you should be spending money on audiences that have demonstrated an interest in your vehicles, or vehicles like yours. To do this, you should be finding audiences to target from the places that your consumers are shopping. That means retargeting shoppers who visit your website, third-party websites, and social media sites, and hitting them with display advertisements across those platforms.
Next Steps
A key component to building your digital presence is understanding that the growth of the internet and social media makes it easier for people to share their buying experiences—good and bad—with fellow shoppers. It's more important than ever to pay attention to your online reputation.
When thinking about managing your online reputation, respond to all reviews, resolve any issues quickly and efficiently, and reach out to consumers to start collecting new, positive reviews.
Start Your Engines
Next Steps
Next Steps
The first two steps into digital marketing should be Facebook and display ads. Facebook marketing includes organic marketing on your own profile as well as paid ads. Link it all back to your dealership website, where you have a better chance of converting visitors to leads.
Then, build clean display advertisements that include your dealership’s branding, contact information, and your main marketing messages, and work with display ad providers who can get them in front of the right audiences.
Continue Learning:
2019 Digital Marketing Best Practices E-Book
4 Best Practices in Digital Marketing
YOUR RESULTS!
The first step to improving your dealership’s digital marketing strategy should be to adopt or improve your multi-channel approach. This is the practice of incorporating more than one channel into your strategy to reach your customers where they are, which is everywhere. If you are currently executing your own digital marketing tactics, then a partner can help you to scale up both your reach and impact.
Continue Learning:
Questions to be asking your current SEM provider
2019 Digital Marketing Best Practices E-Book
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Next Steps
Immediate Improvements
Next Steps
Immediate Improvements
Next Steps
Immediate Improvements
Making Progress
Immediate Improvements
Immediate Improvements
Continue Learning:
Measuring social media performance metrics
2018 Guide to Display Advertising
Leading the Way
A key component to building your digital presence is understanding that the growth of the internet and social media makes it easier for people to share their buying experiences—good and bad—with fellow shoppers. It's more important than ever to pay attention to your online reputation.
When thinking about managing your online reputation, respond to all reviews, resolve any issues quickly and efficiently, and reach out to consumers to start collecting new, positive reviews.
Leading the Way
Next Steps
Next Steps
Congratulations! You know your stuff. You have a solid grasp on the channels that your dealership should be advertising on, as well as how to effectively drive the right traffic to your website. Your next best move is to find ways to scale up your digital marketing and continue to refine your marketing strategy.
Making Progress
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