London
Our unique approach
Our client’s objectives are our key goals
Our core aims
Our research-based method
Our understanding of occupier’s needs
Our understanding of occupier’s needs
Working closely with the Carter Jonas Research and Tenant Representation Teams, our Office Agency Team has a clear understanding of the latest office occupier trends and, importantly, the key issues that are driving demand.
Understanding the psychology of the occupier is therefore paramount in developing a successful real estate marketing campaign. Our Research and Tenant Representation Teams have an intimate understanding of what office tenants need from their office space and this enables the Office Agency Team to provide:
authoritative consultancy advice to developers and investors who wish to redevelop or refurbish – to ensure that the office space that is created is attractive, environmentally friendly and, fundamentally, meets the operational needs of occupiers
tailored marketing strategies that present the available office space in a way that differentiates it from competitor space and appeals to the key target occupier market
The most successful real estate marketing campaigns will therefore major on the following issues which are increasingly influencing an occupier’s choice of office building:
Our research-based method
Our research-led approach to real estate marketing comprises the following principal attributes:
analysing lease events, including break options and lease expiries, to identify footloose tenants
researching the identity of the key real estate decision makers
targeting decision makers through social media, telemarketing and personalised e-mails
Our core aims
Developing a well-researched, highly targeted marketing campaign and project-specific negotiating strategy will be key to:
securing lettings quickly to minimise letting voids
achieving lease terms that limit exposure to long rent free periods and deep rent discounts
Our client’s objectives are our key goals
Acting for investors, developers and occupiers in providing tailored marketing and leasing advice, our office agency specialist’s key goals are to:
maximise landlord’s investment returns
minimise tenant’s exposure to rent, business rates and service charge costs on surplus office space
CONTACT US
In a world where real estate decision makers are increasingly drawn from a new generation of business managers that are more used to communicating through social media, real estate marketing campaigns must, if they are to succeed, embrace these new forms of communicating.
providing the latest data on rents, rent free periods and occupier trends – backed up by our Research Team
OUR SERVICES
Integral to the scope of property marketing services that our Office Agency Team provides is the use of these new means of communicating with the target audience.
We set out below the key features of our real estate marketing and leasing service:
advising on the most effective ways to use social media to promote the floor space and connect with the target audience
providing recommendations on how to exploit virtual reality and video tours to engage occupier interest
preparing a rental valuation and tailored marketing cost plan
managing the implementation of the marketing campaign
undertaking viewings with interested parties
providing regular updates on the progress of the marketing campaign
representing the client in the lease negotiations
closely monitoring the progress of the tenant’s pre-contract due diligence to minimise delays in completing the letting
Our established track record
Our wider service offering
20,000 sq ft
FLOOR SPACE
Groupon
CLIENT
Aldgate Tower, E1
10,000 sq ft
FLOOR SPACE
South Hook Gas
CLIENT
The Shard, SE1
16,000 sq ft
FLOOR SPACE
Clarion Housing Group
CLIENT
Two Pancras Square, N1
12,000 sq ft
FLOOR SPACE
The Risk Advisory Group
CLIENT
More London Riverside, SE1
4,500 sq ft
FLOOR SPACE
Versus Arthritis
CLIENT
Linen Court, N1
6,500 sq ft
FLOOR SPACE
LGT Capital Partners
CLIENT
25 Bedford Street, WC2
The Office Agency Team has a successful track record of marketing and leasing office space across the various central London office sub-markets. Below is a selection of the work we have undertaken.
Our office agency professionals work with our wider specialist property teams to provide a full suite of services to our clients.
Services that support our
Environmental consultancy, including sustainability and energy generation
Urban regeneration
Development consultancy
Planning consultancy
Project management
Building consultancy
Valuation and financial analysis
Property and asset management
Investment sale
and acquisition
Click on a service to find out more
In line with the agreed asset management plan, we work with clients to agree and implement a suitable exit strategy. This can include seeking a development partner to deliver the proposed scheme; holding, managing, investing and re-gearing; or trading.
Exit Strategies
We provide development agency advice across a wide range of sectors seeking to identify end occupiers for developments before and throughout the delivery process. In addition, we are advising our private and public sector clients on the valuation, acquisition and disposal of properties and portfolios across the UK, including forward sale and other funding of development projects.
Commercial Development Agency
& Investment
We have a wide range of experience in developing regeneration strategies for the public sector – particularly in towns which have struggled with the decline of the traditional high street. We develop a detailed picture of the economic, social and spatial ‘health’ of a given place and understand not only what is most needed to help support future regeneration initiatives, but also what is most likely to be successful in terms of the local market, rather than simply what might look good on paper.
Regeneration & Placemaking
Our development and investment teams work on a wide variety of industry standard and innovative financial structures to source capital for development schemes.
Working for both the public sector and private sector developers and investors, we have extensive experience of grant funding and related business cases.
Funding Options & Agreements
We regularly advise private sector clients on the process of selecting the right development partner for redevelopment and regeneration schemes. Our services include the full range of procurement options, from conditional sales and development agreements through to full equity participation joint ventures.
Our engagement in national markets and with key contacts in major developer and funding organisations, means that we can introduce potential partners quickly and effectively.
Development Partner Identification
& Procurement
A business case is often required to support justification for the undertaking of a project. Such cases are usually based on the estimated cost of development and implementation against the risks, anticipated benefits and savings, all of which is measured against the client’s strategic objectives. Our established team is well versed in the production of business cases which range from concise short-form plans for senior management, committee or board-level approval, through to HM Treasury’s Five Case Model and supplementary Green Book guidance for formal review by the Cabinet Office.
Business Case Development
We work with our clients to develop holistic estate strategies, designed to deliver the changes identified. The process is wide ranging and includes option appraisals, asset reviews, estate rationalisation and consolidation, relocation and acquisition management as well as joint venture partner procurement.
We have developed a Location Asset Strategy Review (LASR) model to identify key opportunities for the rationalisation of estates and property portfolios, thereby identifying potential to release capital receipts and/or revenue streams and to improve overall operational efficiencies.
Asset & Estate Strategies
Our planning professionals operate from regional centres across the UK and have a strong track record of providing planning appraisals on prospective development opportunities as well as negotiating and delivering a variety of development schemes. This includes complex sites for both public and private sector clients. Our teams are experts in the preparation of Local Plan representations and appearing at inquiry, as well as coordinating applications from a simple change of use through to complex planning applications involving multiple buildings and uses.
Planning Consultancy
Our team can undertake a market analysis and supply assessments to advise, with evidence, on the viability or suitability of proposed developments and land allocations in the context of market demand and dynamics, pre-existing opportunities or allocated employment sites. This service can either help prepare or refer to Local Authority Demand Studies.
Employment Land Assessments
Using our in-house Geographic Information Systems (GIS) and bespoke market research analysis, we can define realistic catchments, population and other profiles including travel times and a wide range of socio-economic analyses. This intelligence, combined with our understanding of all key performance criteria, which is essential to viable development, means that we can advise on how to optimise the creation of attractive and viable locations and grow asset values and returns from the property asset base.
Market Research & Intelligence
Our team is well versed in undertaking complicated development appraisals, sensitivity analysis and cash flow modelling utilising Argus Developer software. The process identifies the financial viability of schemes, the steps required to enhanced outputs and maximise returns whilst guiding prospective development phases and disposal strategies.
These financial viability assessments are often used as part of the planning application process to ensure that planning gain, including affordable housing, is maximised.
Our experts provide commercial direction through the design and planning process, including how to balance regeneration outputs and financial returns.
Feasibility & Financial Viability Assessments
Our team often undertakes in-depth assessments across various markets to identify trends, activity and opportunities to ratify decisions to acquire sites or bring them forward for development. Our work also informs development option analysis, types of end uses, scale of buildings and phasing for delivery.
Assessments often cover take up rates, availability (existing and proposed), market values and yields as well as forecast changes to the market. They can also extend to looking at demographics, SWOT analysis, soft market testing and issuing questionnaires to existing occupiers to ratify occupier demand.
Demand, Need & Option Assessments
London office agency team
Please contact us if you would like more information on how we can bring a new perspective, and a fresh approach, to marketing your office space.
Edward Caines
Head of London Office Agency Team
07966 188 632
EMAIL EDWARD
office
agency
Quality: the need to offer a vibrant, bright, attractive work environment that underpins recruitment, productivity and retention strategies
Wellness: the desire to offer a COVID-19-safe work environment that reinforces employee wellbeing – essential if post-lockdown return to office policies are to succeed
Environmental: reflecting the increasing need for businesses to demonstrate their “green” credentials by operating from premises that are made from sustainable materials, have a low carbon footprint and are energy efficient
Our London office agency professionals have a unique approach to marketing real estate. They understand
that the key to successful real estate marketing is understanding the needs of the occupier.
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monitoring competing office space and providing updates on the changing pattern of available space
Services that support our
London office agency team
Environmental consultancy, including sustainability and energy generation
Urban regeneration
Development consultancy
Planning consultancy
Project management
Building consultancy
Valuation and financial analysis
Property and asset management
Investment sale
and acquisition
Click on a service to find out more
In line with the agreed asset management plan, we work with clients to agree and implement a suitable exit strategy. This can include seeking a development partner to deliver the proposed scheme; holding, managing, investing and re-gearing; or trading.
Exit Strategies
We provide development agency advice across a wide range of sectors seeking to identify end occupiers for developments before and throughout the delivery process. In addition, we are advising our private and public sector clients on the valuation, acquisition and disposal of properties and portfolios across the UK, including forward sale and other funding of development projects.
Commercial Development Agency
& Investment
We have a wide range of experience in developing regeneration strategies for the public sector – particularly in towns which have struggled with the decline of the traditional high street. We develop a detailed picture of the economic, social and spatial ‘health’ of a given place and understand not only what is most needed to help support future regeneration initiatives, but also what is most likely to be successful in terms of the local market, rather than simply what might look good on paper.
Regeneration & Placemaking
Our development and investment teams work on a wide variety of industry standard and innovative financial structures to source capital for development schemes.
Working for both the public sector and private sector developers and investors, we have extensive experience of grant funding and related business cases.
Funding Options & Agreements
We regularly advise private sector clients on the process of selecting the right development partner for redevelopment and regeneration schemes. Our services include the full range of procurement options, from conditional sales and development agreements through to full equity participation joint ventures.
Our engagement in national markets and with key contacts in major developer and funding organisations, means that we can introduce potential partners quickly and effectively.
Development Partner Identification
& Procurement
A business case is often required to support justification for the undertaking of a project. Such cases are usually based on the estimated cost of development and implementation against the risks, anticipated benefits and savings, all of which is measured against the client’s strategic objectives. Our established team is well versed in the production of business cases which range from concise short-form plans for senior management, committee or board-level approval, through to HM Treasury’s Five Case Model and supplementary Green Book guidance for formal review by the Cabinet Office.
Business Case Development
We work with our clients to develop holistic estate strategies, designed to deliver the changes identified. The process is wide ranging and includes option appraisals, asset reviews, estate rationalisation and consolidation, relocation and acquisition management as well as joint venture partner procurement.
We have developed a Location Asset Strategy Review (LASR) model to identify key opportunities for the rationalisation of estates and property portfolios, thereby identifying potential to release capital receipts and/or revenue streams and to improve overall operational efficiencies.
Asset & Estate Strategies
Our planning professionals operate from regional centres across the UK and have a strong track record of providing planning appraisals on prospective development opportunities as well as negotiating and delivering a variety of development schemes. This includes complex sites for both public and private sector clients. Our teams are experts in the preparation of Local Plan representations and appearing at inquiry, as well as coordinating applications from a simple change of use through to complex planning applications involving multiple buildings and uses.
Planning Consultancy
Our team can undertake a market analysis and supply assessments to advise, with evidence, on the viability or suitability of proposed developments and land allocations in the context of market demand and dynamics, pre-existing opportunities or allocated employment sites. This service can either help prepare or refer to Local Authority Demand Studies.
Employment Land Assessments
Using our in-house Geographic Information Systems (GIS) and bespoke market research analysis, we can define realistic catchments, population and other profiles including travel times and a wide range of socio-economic analyses. This intelligence, combined with our understanding of all key performance criteria, which is essential to viable development, means that we can advise on how to optimise the creation of attractive and viable locations and grow asset values and returns from the property asset base.
Market Research & Intelligence
Our team is well versed in undertaking complicated development appraisals, sensitivity analysis and cash flow modelling utilising Argus Developer software. The process identifies the financial viability of schemes, the steps required to enhanced outputs and maximise returns whilst guiding prospective development phases and disposal strategies.
These financial viability assessments are often used as part of the planning application process to ensure that planning gain, including affordable housing, is maximised.
Our experts provide commercial direction through the design and planning process, including how to balance regeneration outputs and financial returns.
Feasibility & Financial Viability Assessments
Our team often undertakes in-depth assessments across various markets to identify trends, activity and opportunities to ratify decisions to acquire sites or bring them forward for development. Our work also informs development option analysis, types of end uses, scale of buildings and phasing for delivery.
Assessments often cover take up rates, availability (existing and proposed), market values and yields as well as forecast changes to the market. They can also extend to looking at demographics, SWOT analysis, soft market testing and issuing questionnaires to existing occupiers to ratify occupier demand.
Demand, Need & Option Assessments
Research Team
Tenant Representation Team
Environmental consultancy, including sustainability and energy generation
Tenant Representation Team
Urban regeneration
Development consultancy
Planning consultancy
Project management
Research Team
Building consultancy
Valuation and financial analysis
Property and asset management
Investment sale
and acquisition
Services that support our London office agency team