Luxury market update
For more insight and professional advice on the luxury property market, the Luxury Property Team at Carter Jonas team are here to support you. Contact us or pop in to our Mayfair office to chat to the team.
020 7529 1538
Leslie Schroeder
Head of Residential Research
Email
020 7518 3234
Email
Lisa Simon
Head of Residential
020 7493 0676
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Samuel Richardson
Head of Sales Mayfair
AUTUMN 2025
"The London housing market in 2025 is navigating a complex landscape. While mortgage rates have eased, now below 4%, buyer confidence remains fragile due to global political uncertainty and speculation around the upcoming Autumn Budget. Potential changes to stamp duty and wider property taxation are prompting many buyers to delay decisions, especially in the prime segment. As a result, pricing remains under pressure, and sellers are advised to stay flexible and responsive to market sentiment"
Samuel Richardson
Head of Sales Mayfair
020 7493 0676
samuel.richardson@carterjonas.co.uk
Although total activity does appear to be below the same period last year, it is important to note that these preliminary transaction figures for 2025 are expected to increase significantly over the coming months. This upward revision is expected as more sales are officially registered with the Land Registry, a process that involves a time lag of several months before transactions are fully integrated into the database. In all, we expect that by the end of the year total transaction volumes will be the same, if not greater than 2024.
Transactional activity at a glance
So far in 2025, London's prime luxury residential market has recorded 79 property sales exceeding £5 million, totalling an investment volume of £778 million. This represents a decrease compared to the same period in 2024, which saw over £2.9 billion in investment across 300 sales above £5 million.
Given the typical delays in registering transactions with the Land Registry (as mentioned earlier, which can take several months for sales to become live in the database) we anticipate these preliminary figures for 2025 to be upwardly revised as more sales are officially recorded in the coming months.
Outside London, the luxury property market in the rest of England (for properties over £1.5 million) has seen total investment volumes reach £1.9 billion across 878 transactions year-to-date.
Pricing data dashboard
LONDON
ENGLAND (EXCL LONDON)
"So far in 2025, London's prime luxury residential market has recorded 79 property sales exceeding £5 million, totalling an investment volume of £778 million."
"Outside London, the luxury property market in the rest of England (for properties over £1.5 million) has seen total investment volumes reach £1.9 billion across 878 transactions year-to-date."
St Katherine by the Tower
£15 million
3
4
Clay Street
£3.75 million
4
4
Bourdon Street
£3 million
3
3
£17,155,969
£6,465,406
£2,253,428
£1.5m - £5m
£5m - £10m
£10m+
Average price
Transactions
62
1,179
17
£6,779,400
£2,029,129
£1.5m - £5m
£5m - £10m
Average price
Transactions
15
863
The prime luxury market in London and across the country as a whole, has demonstrated a varied performance this year. In Prime Central London (PCL), there has been a decline in prices, with values still below their previous peak while in areas outside of central London prices have held up well over the course of the year. The current market environment is favorable for buyers, who are often able to negotiate discounts on asking price and the overall sentiment among buyers is cautious but opportunistic. We have also noticed that the demographic of buyers is also undergoing a shift, with a growing presence of domestic, American, and Middle Eastern individuals.
2025 YTD £1.5m - £5m, proportion of total transactions
41%
59%
London
England excl London
2025 YTD £5m - £10m, proportion of total transactions
16%
84%
2025 YTD £1.5m - £5m monthly transactions
London
England excl London
London
England excl London
2025 YTD property type distribution of sales £5m - 10m
27%
12%
Terraced
Flat
Semi-detached
Detached
New vs secondhand sales between £5m - 10m
7%
93%
Secondhand
New build
2025 YTD £5m - £10m monthly transactions
London
England excl London
0
1,000
800
600
400
200
2020
2021
2022
2023
2024
2025
2020
2021
2022
2023
2024
2025
0
60
50
40
30
10
20
32%
29%
Wynnstay Gardens
£3.95 million
3
4
Ennismore Gardens
£30,000 pcm
5
6
£1.5m - £5m
£5m - £10m
£1.5m - £5m
£5m - £10m
£10m+
020 7751 8891
Email
Dominic Bruneau
Head of Residential Sales