Tenant Insight Report
2024
Two years have passed since our last tenant survey in 2022, at the tail end of the ‘pandemic period’. We wanted to know if, during this two-year period, the landscape had changed for our tenants, and what their desires, motivations, and top priorities were when it comes to renting in 2024.
We have surveyed over 600 participants from our extensive customer
database so that we can provide our tenants and landlords with the
best possible insight and improved services when renting through
and with Carter Jonas.
Download the full report
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Reasons for moving
Following relocation, the desire for more indoor space or a larger property emerged as the second most common reason for moving.
Answering the question
If you moved in the last 12 months, what were the reasons for your move to your current property?
Click on an icon above to reveal data
2022
2024
2022
2024
2022
2024
2022
2024
2022
2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
Change
between
2022 - 2024
2022
2024
9%
14%
17%
10%
8%
18%
5%
5%
7%
2%
2%
5%
11%
7%
11%
11%
6%
18%
19%
9%
2022
2024
Access to private outside space
Affordability
Career move
Improved quality of the interior
To live in a more rural location
Poor property management in previous property
More indoor space/larger property
Improved proximity to transport links
Improved energy efficiency
Relocation from elsewhere in the UK
2022
2024
2022
2024
2022
2024
For more commentary, download the full research report as a PDF.
Reasons for staying put
43%
Answering the question
Have you considered moving over the last 12 months, and if yes,
what were the reasons for staying in your current property?
17%
11%
11%
8%
5%
of respondents answered
"Current landlord offered a
rent reduction to stay"
7%
of respondents answered
"Moving is too much
effort or cost"
3%
of respondents answered
"Lack of suitable alternative
accommodation"
11%
of respondents answered
"other"
17%
of respondents answered
"Rent rise of a move to a new
property was too high"
17%
of respondents answered
"Renting while we
purchase a property"
8%
of respondents answered
"Current rent stayed the
same so opted to stay"
43%
of respondents said answered
"I am happy in my current
rental accommodation"
7%
5%
3%
For more commentary, download the full research report as a PDF.
Answering as ‘essential’ in 2024 and 2022, the question
Please rate the desirability of the following amenities external to a property
Property desirability
External
Internal
External
Internal
Pet ownership also saw a rise, with 37% considering pets ‘essential’, up from 34% in 2022. This could reflect the growing trend of pet companionship during the pandemic.
2022
2024
Allocated parking
47%
58%
2022
2024
Close to public
transport links
31%
58%
2022
2024
Private/communal
outdoor space
37%
34%
2022
2024
Bicycle storage
20%
15%
2022
2024
Areas for leisure/ workspace
10%
7%
2022
2024
Electric Vehicle
charging points
4%
4%
2022
2024
On site concierge
2%
4%
2022
2024
On site gym
2%
2%
For more commentary, download the full research report as a PDF.
Affordability
Nearly half of our renters (48%) indicated they were at least somewhat open to buying a home if rates fell below 4%.
Respondents
Answering the question
How low would mortgage rates have to fall for you to consider purchasing a property?
16%
of respondents said that mortgage rates would need to fall by
2.51% - 3.5%
7%
of respondents said that mortgage rates would need to fall by
2.01 - 2.5%
5%
of respondents said that mortgage rates would need to fall by
< 2%
43%
of respondents answered
Not applicable / not going to purchase anytime soon
18%
of respondents said that mortgage rates would need to fall by
3.51% - 4%
11%
of respondents said that mortgage rates would need to fall by
4.01% - 5%
1%
Mortgage rate
2%
3%
4%
5%
For more commentary, download the full research report as a PDF.
The Build to Rent sector
One of the predominant trends within the Build to Rent sector has been the expansion of the age and demographic of residents. In our survey this year we wanted to understand whether this trend reflects the aspirations and requirements of our customer base. In addition, we wanted to identify any emerging trends and what is most important to our residents.
Among other things, our results showed:
Three quarters of professional sharers and two-thirds of couples would prefer to move into a house over a flat.
A high proprtion of flat renters would pay more for onsite management and gym facilities
A surprisingly high number of respondents in houses said they would pay more for regular resident events
Only 23% of flat respondents aged 20-39 would choose to live in a flat while the rest would prefer a house
For more commentary, download the full research report as a PDF.
Get in touch
For more commentary, download the full research report as a PDF.
To read the full results from our tenant insight report,
download the research report.