1179 Coleman Amenity
Site Plan
P
A
O
G
L
1179 Coleman Ave
1179 COLEMAN OFFICE
AMENITY BUILDINGS
1179 COLEMAN PARKING
LEASED BUILDINGS
GATEWAY CROSSINGS
PAYPAL PARK
SAN JOSE
INT'L AIRPORT
SANTA CLARA
TRANSIT STATION
LEASED
BUILDINGS
GATEWAY CROSSINGS
T
S
G
L
P
317,000 RSF
1179 Coleman Ave
Typical Floorplate Size
- 3 levels | 74,000 SF
- 2 levels | 37,000 SF
Slab-to-Slab
- Level 1 | 17’0”
- Levels 2-5 | 14’6”
LEED
- LEED Silver (Core/Shell)
Additional Features
- 9 showers
- Secured bikeroom
- Building and monument signage opportunities
O
1,565 total residential units planned
Gateway Crossings
- 725 units currently under construction
- 840 units planned in Phase 2
The full 23.8-acre mixed-use development consists of 1,565 residential units, a 152,000 square foot, 225 room, full-service hotel, 45,000 square feet of supporting retail, a 2.1-acre park, structured parking facilities, private and public streets, and on and off-site public and private improvements.
G
Official home of San Jose's Major League Soccer club, San Jose Earthquakes.
Paypal Park
Official home of San Jose's Major League Soccer club, San Jose Earthquakes. Paypal park is an 18,000-person capacity, European-style stadium available for concerts, product launches, and corporate events. The Scoreboard Bar is over 310 linear feet, which makes it the largest exterior bar in North America.
S
(FUTURE)
Just a 5 minute walk to Santa Clara station transit hub featuring Caltrain, ACE, Amtrak, CapitalCorridor, VTA, Airport Flyer, and a future BART Station
Santa Clara Transit Station
Santa Clara Station, adjacent to the Santa Clara Caltrain Station and the future Gateway Crossings development, will be the end of the line station for VTA’s BART Phase II Extension. Unlike the three other stations, the concourse will be elevated and the platform will be at ground level, similar to the Warm Springs BART Station. The station will include vehicle parking, bicycle facilities, and a connection to Caltrain, Capitol Corridor, Altamont Corridor Express, and several VTA bus lines through an extension of the existing Santa Clara pedestrian undercrossing.
San Jose International Airport (SJC)
Located just minutes from the site, SJC hosts a wide range of domestic and international flights. Ample signage opportunities mean you’re noticed on take-off and arrival by the more than 11 million passengers flying through.
Roku Campus
The 6 building campus includes 2 dedicated amenity buildings and 2 secure parking structures. The campus is connected by elevated Highline walkways and features abundant access to the outdoors.
L
Roku Campus
Social Media Company
Welcome Pavilion
Outdoor Space & Amenity
1179 Coleman Amenity Building
Full-service fitness center, conferencing center, dining
A
12,000 RSF
Welcome Pavilion
A
Outdoor Gathering Space & Amenity Building
Two-story specialized amenity building including Highline walkway access and outdoor gathering area
A
1179 Coleman
Parking
± 914 stalls
± 3.2/1,000 Parking Ratio
EV charging ready
P
Social Media Company Campus
L
1199 Coleman Ave
1,565 total residential units planned
Click on the different elements to learn more
Planned Hotel
(225 rooms)
Element Hotel
Retail
Parking
Parking
Parking
Amenity Building
Two-story, specialized amenity building including full-service fitness center, conferencing center, recreation and dining
A
G
P
O
1
& Amenity
1
2
3
4
2
3
4
S
R
R
S
Visit Website
Just a 5 minute walk to Santa Clara station transit hub featuring Caltrain, ACE, Amtrak, CapitalCorridor, VTA, Airport Flyer, and a future BART Station
Santa Clara Transit Station
Santa Clara Station, adjacent to the Santa Clara Caltrain Station and the future Gateway Crossings development, will be the end of the line station for VTA’s BART Phase II Extension. Unlike the three other stations, the concourse will be elevated and the platform will be at ground level, similar to the Warm Springs BART Station. The station will include vehicle parking, bicycle facilities, and a connection to Caltrain, Capitol Corridor, Altamont Corridor Express, and several VTA bus lines through an extension of the existing Santa Clara pedestrian undercrossing.
Exclusive Sticker Pack
IN-N-OUT / Nearby Amenities
San Jose State
Santa Clara University
Millennials & Gen Z
SJ Earthquakes MLS
SJ Sharks NHL
Parking/Freeway access
SJC Airport
Santa Clara Caltrain
Coleman Highline Bridge
Sample Deliverable Mockups
Thank you
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
Body Text • SF Pro Display Regular
SF Pro Display
HEX #D74304 • RGB 215, 67, 4 • CMYK 0, 68, 98, 15
ORANGE LINE
HEX #7A5FA0 • RGB 122, 95, 160 • CMYK 23, 40, 0, 37
PURPLE LINE
HEX #004556 • RGB 0, 69, 86 • CMYK 100, 19, 0, 66
BLUE LINE
HEX #cadde3 • RGB 202, 221, 227 • CMYK 11, 2, 0, 10
LIGHT BLUE LINE
HEX #58652e • RGB 88, 101, 46 • CMYK 12, 0, 54, 60
GREEN LINE
HEX #e3cb9d • RGB 202, 221, 227 • CMYK 11, 2, 0, 10
SAND LINE
HEX #dba82d • RGB 219, 168, 45 • CMYK 11, 36, 100, 0
YELLOW LINE
HEX #000000 • RGB 0, 0, 0 • CMYK 75, 68, 67, 90
BLACK LINE
HEX #FFFFFF • RGB 255, 255, 255 • CMYK 0, 0, 0, 0
WHITE LINE
HEX #96b23f • RGB 50, 178, 63 • CMYK 51, 12, 100, 0
chartreuse LINE
Color Palette
Fonts
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
Headlines • SF Pro Display Bold
If this font seems familiar – that's because one of Silicon Valley's most famous tech companies uses it. Apple uses this typeface, SF Pro Display, across its products. The clean look and familiarity reinforce a sense of trust and dependability of the Coleman Highline brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
Body Text • Arial Regular
Headlines • Arial Bold
Digital Fonts
The logo should appear centered in the horizontal and vertical direction on a page OR left or right justified along the four corners, depending on what works best for the need at hand.
The icon alone can be used on the top left or right corners of the page as a wordmark or to use as a menu icon for mobile applications.
Logo Placement
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
If this font seems familiar – that's because one of Silicon Valley's most famous tech companies uses it. Apple uses this typeface, SF Pro Display, across its products. The clean look and familiarity reinforce a sense of trust and dependability of the Coleman Highline brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
Body Text • SF Pro Display Regular
Headlines • SF Pro Display Bold
SF Pro Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789-%*[]+&#
Body Text • Arial Regular
Headlines • Arial Bold
Digital Fonts
Primary Logo
Logos
Vertical Logo
Stamp
Icon
Inspired by the most innovative public spaces in the country, Coleman Highline delivers an experience unlike anything else in the valley. Coleman Highline features intelligently designed spaces that blur the line between indoors and outdoors and offer the best of both. The campus is lush with natural landscaping that invites employees outdoors and culminates in each building’s dedicated Rec House, complete with gyms, conference centers, and dining options so your team can relax in luxury. And that luxury is visible. Millions of visitors pass through the next-door San Jose International every year. Put your design on Coleman Highline, and the world will notice. It’s an opportunity like nothing else in the Bay — by design.
Good design is genius realized.
Inspired by the New York Highline
Thoughtfully designed spaces that blur the lines between indoors and outdoors
Mix of materials and beautiful landscaping
Ability to have identity signage seen by millions annually at the San Jose airport
Ability to grow in the future – ~500,000 SF of future development opportunity
•
•
•
•
•
Minutes from Santa Clara University
Close to San Jose State University, which produces the largest number of engineers and other tech talent in the Bay Area
San Jose is home to more software engineers than any other city in the Bay
Coleman Highline lies in the center of Bay Area talent. More software engineers call San Jose home than any other city in Northern California, and even more are coming up. Coleman Highline is perfectly positioned to scout just minutes away at Santa Clara, and San Jose State, which produces the largest number of engineers of any university in the Bay is under 10 minutes away. With a stunning design and superior location, Coleman Highline has high-skill talent lining up – all you need to do is ignite their ambitions.
Match
high skill with high ambitions.
•
•
•
Brand Guidelines
Coleman Highline is unexpectedly connected. Each day is made easier by its abundant walkability and sleek transit options. Perfectly located by the U.S’s fastest growing major airport in San Jose International and nearby housing, it’s built for visitors and locals alike. From Caltrain, Capitol Corridor and more at Santa Clara Station, to minutes-away highways with secured on-site parking (not to mention its bike routes), Coleman Highline’s abundance of options neatly smooths away the sticking points of your day. It’s close the South Bays biggest thoroughfares and highways, and things will only get better with an upcoming BART expansion connecting Santa Clara to the East Bay. The only trouble with its transit is — you might come to expect its superior standard.
Deceptively easy. Delightfully quick.
Access to airport (private wing for executives)
On-site, secured, parking
Minutes from Caltrain and other transit modalities at Santa Clara Station - Santa Clara station will be part of BART’s Phase II future expansion, connecting it directly to the East Bay
•
•
•
Brand Messaging
Logo
Fonts
Colors
Stickers
Mockups
Contents
Brand Messaging
The brand creates a sense of reliability through directness and clear, impactful language, executed with a professional flair,
Refined & Reliable
THE PERSONALITY
BRAND PILLAR 1
BRAND PILLAR 2
BRAND PILLAR 3
The brand speaks with an elegant calm and artful simplicity, underlaid with an aspirational confidence.
Stately & Savvy
The brand uses an open and warm tone inflected by a depth of experience, much in the way a cool older colleague might speak.
Wise & Approachable
POINT OF VIEW
The brand opts for the third person to reinforce feelings of reliability and quality. Its mainstay will be an adroit directness, but it’s not above a show of wit when appropriate. In order to make the brand feel more established, a few quotes should be used when and where they are needed.
Aspirational
Artful
Calm
Graceful
Reliable
Authentic
The Brand IS
The Brand IS NOT
BRAND COMPARISON
•
•
•
•
•
•
Arrogant
Overwrought
Dull
Unadorned
Basic
•
•
•
•
•
Pillar 2 Key Takeaways
Pillar 1 Key Takeaways
Pillar 3 Key Takeaways
