TRANSPORTATION
UNIVERSITIES
T
U
THE ALAMEDA
EL CAMINO REAL
SAN TOMAS EXPY
CENTRAL EXPY
E SANTA CLARA ST
FIRST STREET
HEDDING ST
SAN CARLOS
STEVENS CREEK BLVD
Click on the different elements to learn more
Location
(FUTURE)
San Jose International Airport (SJC)
Located just minutes from the site, SJC hosts a wide range of domestic and international flights. Ample signage opportunities mean you’re noticed on take-off and arrival by the more than 11 million passengers flying through.
Official home of San Jose's Major League Soccer club, San Jose Earthquakes.
Paypal Park
Official home of San Jose's Major League Soccer club, San Jose Earthquakes. Paypal park is an 18,000-person capacity, European-style stadium available for concerts, product launches, and corporate events. The Scoreboard Bar is over 310 linear feet, which makes it the largest exterior bar in North America.
Just a 5 minute walk to Santa Clara station transit hub featuring Caltrain, ACE, Amtrak, CapitalCorridor, VTA, Airport Flyer, and a future BART Station
Santa Clara Transit Station
Santa Clara Station, adjacent to the Santa Clara Caltrain Station and the future Gateway Crossings development, will be the end of the line station for VTA’s BART Phase II Extension. Unlike the three other stations, the concourse will be elevated and the platform will be at ground level, similar to the Warm Springs BART Station. The station will include vehicle parking, bicycle facilities, and a connection to Caltrain, Capitol Corridor, Altamont Corridor Express, and several VTA bus lines through an extension of the existing Santa Clara pedestrian undercrossing.
Tech Talent
Recruit & Retain
Coleman Highline is uniquely positioned between two of the leading institutions of higher learning that fuel the employment of Silicon Valley Tech Companies. San Jose State graduates more Computer Engineers than any other university in the Bay Area, which ranks number 1 as the leading market for Tech Talent in North America. Adjacent to the site, Santa Clara Universvity has a strong Engineering College that has graduates in the executive ranks of companies such as Apple, Google, Cisco and Intel. With most of these students and graduates already living in the immediate surrounding area, they continue to feed the growth of expanding technology companies in San Jose.
Number 1 supplier of education, engineering, computer science and business graduates to Silicon Valley, the world's high-tech capital. SJSU provides more workforce to Silicon Valley companies than any other University (#1 at Cisco, #1 at Apple). Local technology firms employ more engineering graduates from the Charles W. Davidson School of Engineering than any other college. There are currently 7,200+ students enrolled in the Engineering College (2022) 300,000 Alumni, 75% of which Live and Work in SF Bay Area
SJSU Quick Facts
SCU College of Engineering currently has 1,628 students enrolled (2022) Top Employers of SCU Grads: Cisco, Apple, Google, Amazon, Oracle, Facebook, Salesforce, Adobe, Microsoft, VMware, LinkedIn SCU Law School offers The Tech Edge J.D. It combines legal, business, and technology education with hands-on skills development and individualized mentorship, while leveraging the school’s location in the Silicon Valley and renowned tech law and intellectual property curriculum.
SCU Quick Facts
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SAP Center
SAP Center at San Jose hosts nearly 100 sporting events annually including more than 40 San Jose Sharks regular season home games. The building hosts approximately 150 events every year — including Olympic athletes, Grammy award-winners and a variety of family and children’s favorites that account for more than 170 event days.
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DTSJ Conventions
The San Jose McEnery Convention Center is a convention center in Downtown San Jose, California. The 550,000-square-foot facility is the largest convention center in Silicon Valley. It is known for hosting high-profile technology conferences and events like the Apple Worldwide Developers Conference and Facebook F8, as well as non-tech events like FanimeCon and Silicon Valley Comic Con.
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Street Fairs, Farmers Markets, Pop-Ups, World Class Museums, A Thriving Comedy and Music Scene – DTSJ has it all. With plenty of venues, big and small, there’s something for everyone when it comes to stage arts and culture. Downtown’s galleries and museums will bring you up to date on what’s trending in the arts world.
DTSJ Arts & Culture
A
Westfield Valley Fair is one of the premier shopping and dining destinations in the South Bay, featuring 225 retailers and counting. Din Tai Fung and Eataly have become popular fixtures, with a growing lineup of luxury stores. Santana Row, with Mediterranean-inspired architecture and pedestrian-friendly streets, features a mix of luxury shops, fine dining restaurants, cafes, and bars, as well as a movie theater and a boutique hotel.
Premier Shopping & Dining
Retail Amenities
As the 3rd largest city in California, San Jose is home to a diverse and plentiful retail base. With several power retail centers located on Coleman Avenue and local, artisanal eateries prominent through Santa Clara and The Alameda, Coleman Highline offers convenience and optionality to daily consumers. Santana Row and Valley Fair are a short 5 min drive from the location.
Food/Restaurants Bank/Financial Shopping Automotive Healthcare/Fitness Hotel Gas/Convenience Other Grocery/Drug Stores Total
90 43 41 33 31 25 24 15 12 314
1 MI
2 MI
FAMILIAR CONVENIENCES
LOCAL FAVORITES
AMENITY TYPE (WITHIN 2 MI)
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1179 Coleman Amenity
Site Plan
P
O
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1179 Coleman Ave
1179 COLEMAN OFFICE
AMENITY BUILDINGS
1179 COLEMAN PARKING
LEASED BUILDINGS
GATEWAY CROSSINGS
PAYPAL PARK
SAN JOSE INT'L AIRPORT
SANTA CLARA TRANSIT STATION
317,000 RSF
Typical Floorplate Size - 3 levels | 74,000 SF - 2 levels | 37,000 SF Slab-to-Slab - Level 1 | 17’0” - Levels 2-5 | 14’6” LEED - LEED Silver (Core/Shell) Additional Features - 9 showers - Secured bikeroom - Building and monument signage opportunities
1,565 total residential units planned
Gateway Crossings
- 725 units currently under construction - 840 units planned in Phase 2 The full 23.8-acre mixed-use development consists of 1,565 residential units, a 152,000 square foot, 225 room, full-service hotel, 45,000 square feet of supporting retail, a 2.1-acre park, structured parking facilities, private and public streets, and on and off-site public and private improvements.
Roku Campus
The 6 building campus includes 2 dedicated amenity buildings and 2 secure parking structures. The campus is connected by elevated Highline walkways and features abundant access to the outdoors.
Social Media Company
Welcome Pavilion & Amenity
Outdoor Space & Amenity
1179 Coleman Amenity Building
Full-service fitness center, conferencing center, dining
12,000 RSF
Welcome Pavilion & Amenity Building
Two-story, specialized amenity building including full-service fitness center, conferencing center, recreation and dining
Outdoor Gathering Space & Amenity Building
Two-story specialized amenity building including Highline walkway access and outdoor gathering area
1179 Coleman Parking
± 914 stalls ± 3.2/1,000 Parking Ratio EV charging ready
Social Media Company Campus
1199 Coleman Ave
Amenities
Exclusive Sticker Pack
IN-N-OUT / Nearby Amenities
San Jose State
Santa Clara University
Millennials & Gen Z
SJ Earthquakes MLS
SJ Sharks NHL
Parking/Freeway access
SJC Airport
Santa Clara Caltrain
Coleman Highline Bridge
Sample Deliverable Mockups
Thank you
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-%*[]+&#
Body Text • SF Pro Display Regular
SF Pro Display
HEX #D74304 • RGB 215, 67, 4 • CMYK 0, 68, 98, 15
ORANGE LINE
HEX #7A5FA0 • RGB 122, 95, 160 • CMYK 23, 40, 0, 37
PURPLE LINE
HEX #004556 • RGB 0, 69, 86 • CMYK 100, 19, 0, 66
BLUE LINE
HEX #cadde3 • RGB 202, 221, 227 • CMYK 11, 2, 0, 10
LIGHT BLUE LINE
HEX #58652e • RGB 88, 101, 46 • CMYK 12, 0, 54, 60
GREEN LINE
HEX #e3cb9d • RGB 202, 221, 227 • CMYK 11, 2, 0, 10
SAND LINE
HEX #dba82d • RGB 219, 168, 45 • CMYK 11, 36, 100, 0
YELLOW LINE
HEX #000000 • RGB 0, 0, 0 • CMYK 75, 68, 67, 90
BLACK LINE
HEX #FFFFFF • RGB 255, 255, 255 • CMYK 0, 0, 0, 0
WHITE LINE
HEX #96b23f • RGB 50, 178, 63 • CMYK 51, 12, 100, 0
chartreuse LINE
Color Palette
Fonts
Headlines • SF Pro Display Bold
If this font seems familiar – that's because one of Silicon Valley's most famous tech companies uses it. Apple uses this typeface, SF Pro Display, across its products. The clean look and familiarity reinforce a sense of trust and dependability of the Coleman Highline brand.
Body Text • Arial Regular
Headlines • Arial Bold
Digital Fonts
The logo should appear centered in the horizontal and vertical direction on a page OR left or right justified along the four corners, depending on what works best for the need at hand. The icon alone can be used on the top left or right corners of the page as a wordmark or to use as a menu icon for mobile applications.
Logo Placement
Primary Logo
Logos
Vertical Logo
Stamp
Icon
Inspired by the most innovative public spaces in the country, Coleman Highline delivers an experience unlike anything else in the valley. Coleman Highline features intelligently designed spaces that blur the line between indoors and outdoors and offer the best of both. The campus is lush with natural landscaping that invites employees outdoors and culminates in each building’s dedicated Rec House, complete with gyms, conference centers, and dining options so your team can relax in luxury. And that luxury is visible. Millions of visitors pass through the next-door San Jose International every year. Put your design on Coleman Highline, and the world will notice. It’s an opportunity like nothing else in the Bay — by design.
Good design is genius realized.
Inspired by the New York Highline Thoughtfully designed spaces that blur the lines between indoors and outdoors Mix of materials and beautiful landscaping Ability to have identity signage seen by millions annually at the San Jose airport Ability to grow in the future – ~500,000 SF of future development opportunity
• • • • •
Minutes from Santa Clara University Close to San Jose State University, which produces the largest number of engineers and other tech talent in the Bay Area San Jose is home to more software engineers than any other city in the Bay
Coleman Highline lies in the center of Bay Area talent. More software engineers call San Jose home than any other city in Northern California, and even more are coming up. Coleman Highline is perfectly positioned to scout just minutes away at Santa Clara, and San Jose State, which produces the largest number of engineers of any university in the Bay is under 10 minutes away. With a stunning design and superior location, Coleman Highline has high-skill talent lining up – all you need to do is ignite their ambitions.
Match high skill with high ambitions.
• • •
Brand Guidelines
Coleman Highline is unexpectedly connected. Each day is made easier by its abundant walkability and sleek transit options. Perfectly located by the U.S’s fastest growing major airport in San Jose International and nearby housing, it’s built for visitors and locals alike. From Caltrain, Capitol Corridor and more at Santa Clara Station, to minutes-away highways with secured on-site parking (not to mention its bike routes), Coleman Highline’s abundance of options neatly smooths away the sticking points of your day. It’s close the South Bays biggest thoroughfares and highways, and things will only get better with an upcoming BART expansion connecting Santa Clara to the East Bay. The only trouble with its transit is — you might come to expect its superior standard.
Deceptively easy. Delightfully quick.
Access to airport (private wing for executives) On-site, secured, parking Minutes from Caltrain and other transit modalities at Santa Clara Station - Santa Clara station will be part of BART’s Phase II future expansion, connecting it directly to the East Bay
Brand Messaging Logo Fonts Colors Stickers Mockups
Contents
Brand Messaging
The brand creates a sense of reliability through directness and clear, impactful language, executed with a professional flair,
Refined & Reliable
THE PERSONALITY
BRAND PILLAR 1
BRAND PILLAR 2
BRAND PILLAR 3
The brand speaks with an elegant calm and artful simplicity, underlaid with an aspirational confidence.
Stately & Savvy
The brand uses an open and warm tone inflected by a depth of experience, much in the way a cool older colleague might speak.
Wise & Approachable
POINT OF VIEW
The brand opts for the third person to reinforce feelings of reliability and quality. Its mainstay will be an adroit directness, but it’s not above a show of wit when appropriate. In order to make the brand feel more established, a few quotes should be used when and where they are needed.
Aspirational Artful Calm Graceful Reliable Authentic
The Brand IS
The Brand IS NOT
BRAND COMPARISON
• • • • • •
Arrogant Overwrought Dull Unadorned Basic
Pillar 2 Key Takeaways
Pillar 1 Key Takeaways
Pillar 3 Key Takeaways
