It is like running a race. You are going against your own best time. It is good to benchmark and see where you fit on the scale, but ultimately the intention is that it helps you, your owner, your asset manager, your operator do an introspective dive to see what can I improve on, what am I doing, and what am I not doing?
Eric Ricaurte (Greenview)
Breaking down barriers will come as people become more accessible to answer questions and field inquiries to expand the circle of lodging owners and open the door for others in the industry.
Natalie Castillo (LHA)