INTERNAL PUBLICATION | DO NOT FORWARD
Q3 2023
Marketing Partnership in Action
Below is a compilation of our local best-in-class growth, pursuit and property marketing deliverables to serve as inspiration for your next opportunity.
Showcase:
Mid-Atlantic
Growth Marketing
MID-ATLANTIC
Positioned for
the Future
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Resources
Our new brand will be present in all stages of the sales funnel including
off-the-shelf collateral and presentations at the point of sale.
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MID-ATLANTIC
Business Development Marketing
Property Marketing
Seizing Opportunity in Baltimore
Brand Spotlight
Mid-Atlantic Marketing Team Leads
Let's Partner
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Growth Marketing
Business Development Marketing
Property Marketing
Brand Spotlight
Let's Partner
Resources
Interested in partnering on growth marketing? Reach out to Lindsey Flowers (Lindsey.Flowers@cbre.com)
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MID-ATLANTIC
Interested in partnering with Calibre Creative?
Reach out to Clark Douglas (Clark.Douglas@cbre.com)
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Check out pages 23-25 for tailored materials including sample messaging for prospective tenants.
Avocet Tower Pitch Round One
CBRE was asked to re-pitch ownership for Avocet Tower in Bethesda. The team focused on the importance of amplifying the property’s position in the market and detailed CBRE differentiators that could help achieve this. This included partnering with internally curated national groups including The Chamber and IQ Collective, as well as our in-house agency property marketing team, Calibre Creative. The team also emphasized the need to attract the right tenant by tailoring pitches for each prospect using their own tone of voice and imagery that resonated with each company.
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Avocet Tower Pitch Round Two
As part of the Avocet Tower pitch, CBRE was tasked with touring Avocet’s ownership through their own building as if they were a prospective tenant. We focused on providing a hospitality-infused and energized tour experience. Beyond activating and personally staging areas on the tour path, the team also curated touchpoint experiences throughout the building. These personalized touches included breakfast in the lobby, custom towels and spa water in the fitness center and gift bags on the rooftop. The team was also prepared with a Plans demo to help prospects visualize possibilities of current shell spaces.
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Want to partner on a new pursuit?
Reach out to your Managing Director, Sales Management and Olivia Schneider (Olivia.Schneider@cbre.com)
Tarbay Broker Event
Marketing was engaged to create a broker event invite for a baseball themed event at 7980 Tarbay Drive. Instead of using a standard image of the property, marketing created a lifelike animation using rotoscoping, a technique that layers lifelike movement over video. With each frame hand-drawn, the animation created an engaging piece that stands out in an inundated inbox. The final outcome was a captivating embodiment of the baseball theme, with a spotlight on the event details and broker incentives. Adding to the baseball-inspired excitement, the gift card holder was shaped like a home plate, ensuring every detail hit a home run.
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20 Mass Event: Sips & Trips
Calibre was engaged to propose and execute a summer event concept at 20 Mass, Capitol Hill’s newest trophy office building delivering later this year. The challenge was generating excitement for a small lunchtime event that would give brokers a preview of the space. Calibre landed on Sips & Trips, a travel-themed experience of cocktails and giveaways. The event was promoted with an email series that featured fun animations, teaser messaging and event details. All attendees received a travel gift bag with custom 20 Mass AirPods and personalized luggage tags with their initials. Three grand prize travel packages were featured courtesy of The RMR Group and Royal Sonesta, the hotel operator inside the building. This connectivity led to great attendance, engagement and exposure for the project before launch.
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MINA Restaurant Group Landlord Deck
Marketing was engaged to create a landlord deck as part of the expanding rollout of restaurants opening in the DMV under the Michael Mina Restaurant Group, MINA. The curated selection of restaurants set the scene for landlords to understand what the MINA brand offers and assisted in the recent opening of Ridge Club at City Ridge.
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Why Baltimore
Our 2023 "Why Baltimore?" report brings together CBRE's industry-leading research and local insight on why Baltimore is a world-class city on the rise and a unique destination unlike any other on the East Coast.
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Nadia Husty
Marketing Leader
Nadia.Husty@cbre.com
Lindsey Flowers
Growth Marketing
Lindsey.Flowers@cbre.com
Olivia Schneider
Pursuit Marketing
Olivia.Schneider@cbre.com
Amanda Scherr
Property Marketing, Office & Industrial
Amanda.Scherr@cbre.com
Clark Douglas
Property Marketing, Calibre Creative
Clark.Douglas@cbre.com
Justin Searl
Property Marketing, Retail
Justin.Searl@cbre.com
Calibre Creative Highlight
Every detail matters. Check out the curated spaces and
hospitality-inspired touches that elevated the tour experience for prospective tenants.
Check out pages 6 and 7 for a detailed map of the $7.1B infrastructure developments that are in development.
Interested in partnering on property marketing?
Reach out to Amanda Scherr (Amanda.Scherr@cbre.com or Justin Searl (Justin.Searl@cbre.com).
CLICK TO VIEW
Check out page 2 for a testimonial from Jack Taylor Alexandria Toyota; the transaction was the largest industry transaction of 2022 for a
single-point dealership.
Check out page 4 to see the personalized gifts event attendees received.
Check out our animated email with the personalized hand-drawn animation here.
Click on page 7 to see what type of concepts were featured.
Click in to see marketing in action in other markets
Best-in-Class from Coast to Coast
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Coast to Coast Marketing Samples
Realizing Potential in Every Dimension
Calibre Creative Highlight
Auto Dealership Capital Markets One-Pager
Marketing was engaged to develop a full suite of materials for James Mitchell, Erin Rice and Joe Connolly who lead CBRE’s Auto Dealership Capital Markets service, showcasing their differentiators and amplifying awareness of the team in the market.
After finalizing the team’s webpage, cbre.com/autodealerships, marketing created a one-pager the team will send to prospects ahead of meetings, ensuring the prospect understands why the team is the clear choice before the pitch begins.
The Homer Building
CBRE was asked to present our leasing and marketing strategy for The Homer Building, an iconic office asset in Downtown D.C. at 600 13th Street, NW. To revitalize The Homer Building’s perception in the marketplace, we partnered with Calibre Creative Group to present a refreshed brand and compelling story. Using this new look and feel, the team began by setting the stage regarding market data, trends and the asset’s position in the market. The team detailed their thoughtful, cost-effective and future-forward leasing strategy by highlighting base building and suite-by-suite recommendations and leasing projections. CBRE was able to address ownership’s questions by detailing our targeted and specific strategy to drive revenues and illustrating a refreshed brand to showcase our speed-to-market capabilities.
Blue Oaks Logistics
When the business development marketing team was asked to design the pitch materials for 2701 Wilmarco, they partnered with property marketing to create spec materials showcasing our internal marketing capabilities. We started by brainstorming a new name, Blue Oak Logistics Center, to form the foundation of identity for the property. Using the new name and some identifying features of the building, such as location and colors, our team created a new logo and identity for the opportunity. We established branding using a spec brochure, webpage, email and property signage. Once the opportunity was won, these materials formed the first step in creating fully developed property marketing materials.
Point 14
CBRE Retail Property Marketing was engaged to create marketing materials for one of Logan Circles' hottest corners, situated along the vibrant 14th Street Corridor. In order to give the property a new identity and stand out in the market, we rebranded the corner as Point 14. With a trendy and nightlife-centric look and feel applied to the new restaurant-inspired logo and minimalistic maps, we successfully positioned Point 14 as the 14th Street Corridor’s newest hot spot.
Resources
Need to report an issue with a template or want to request a new template?
Have a question about our brand or need help finding a template?
CLICK HERE
CLICK HERE
Mid-Atlantic Marketing Team Leads
Here to Help.
Positioned for
The Future
Realizing Potential in
Every Dimension
Differentiating with Liquid Galaxy
Brand Spotlight
Click on page 7 to see what type of concepts were featured.
MID-ATLANTIC MARKETING
Property Marketing
Check out page 4 to see the personalized gifts event attendees received.
Check out our animated email with the personalized hand-drawn animation here.
MID-ATLANTIC
Business Development Marketing
Scroll Down
Below is a compilation of our local
best-in-class growth, pursuit and property marketing deliverables to serve as inspiration for your next opportunity.
Marketing Partnership in Action
Auto Dealership Capital Markets One-Pager
Marketing was engaged to develop a full suite of materials for James Mitchell, Erin Rice and Joe Connolly who lead CBRE’s Auto Dealership Capital Markets service, showcasing their differentiators and amplifying awareness of the team in the market.
After finalizing the team’s webpage, cbre.com/autodealerships, marketing created a
one-pager the team will send to prospects ahead of meetings, ensuring the prospect understands why the team is the clear choice before the pitch begins.
CLICK TO VIEW
MID-ATLANTIC
Growth Marketing
Check out page 2 for a testimonial from Jack Taylor Alexandria Toyota; the transaction was the largest industry transaction of 2022 for a
single-point dealership.
Realizing Potential in Every Dimension
Our new brand will show up in all stages of the sales funnel including off-the-shelf collateral and presentations at the point of sale.
Differentiating with Liquid Galaxy
Brand Spotlight
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
Calibre Creative Highlight
Coast to Coast Marketing Samples
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Our Take is CBRE’s monthly newsletter, delivering unique insights into today’s most pressing topics. Each month, our top experts will provide their personal commentary on industry trends, in a quick-read format rooted in the latest data and research.
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