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June 5 to 23, 2023
Leadership in Strategic Communication Workshop
Anne Gamurorwa, Executive Director
Communication for Development Foundation Uganda
It was a turning point in my life ... a new trajectory. Now, I am a respected SBCC practitioner.
T
his three-week workshop, led by a distinguished faculty of public health, policy and development experts, has been described as a transformative experience.
The backbone of the workshop is guided by the P Process, a five-step communication framework. The P Process, which has guided the creation of communication strategies for more than 30 years, has been updated to incorporate lessons learned and to acknowledge the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms and individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology.
Facilitators
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Tuition & Visas
Director, Capacity Strengthening
Andrea Brown Anschel, MSW
Apral Smith
Benjamin Lozare, PhD
Arzum Ciloglu, MPH, DrPH
Director, Capacity Strengthening
Arzum Ciloglu has more than 20 years’ experience in public health in the areas of family planning, reproductive health, maternal health, post-abortion care, HIV/AIDS, malaria and tuberculosis. She is CCP’s director for capacity strengthening.
Arzum has worked extensively in the development and implementation of capacity building programs including the development of curricula and training materials for strategic health communication program planning and advocacy. A team leader, she has specific expertise in strategic leadership and management, advocacy, quality and performance improvement and knowledge management.
Andrea Brown Anschel, MSW
Senior Program Officer
Andrea Brown Anschel has worked with CCP as a program officer since 2010 and has more than 14 years of experience working in international health. Andrea has vast experience in training and capacity building. With a Baltimore-based team, five times she has organized and co-facilitated CCP’s signature four-week Leadership in Strategic Communication Workshop held in the United States. She has also co-led in the organization and facilitation of five two-week leadership workshops in Senegal, Barbados, Ethiopia, Nigeria and Rwanda.
She is currently a senior program officer supporting Breakthrough ACTION, CCP’s global social and behavior change project, as a team leader for Sierra Leone, Ghana and Cameroon. Specifically, Andrea supports supervision, management and oversight on several technical areas including zoonotic diseases, malaria, COVID-19, WASH, family planning/reproductive health and maternal, newborn and child health.
Apral Smith
Program Officer
Apral Smith has worked at CCP for more than 10 years. She brings more than 20 years of administrative and communication experience in working with non-profit and government agencies. As a program officer, she provides technical support for multiple projects in Baltimore. Her experience spans topics including capacity strengthening, advocacy, family planning, entertainment education and youth. Smith is also integral in CCP’s anti-racist work.
Apral is the owner and founder of an entertainment production company, Love Star Entertainment, LLC. She is a screenwriter and film producer with two completed full feature films and several undeveloped scripts.
Benjamin Lozare, PhD
Former Director, Capacity Building and Training
Dr. Benjamin Lozare is the former Director for Capacity Building and Training at CCP who has more than thirty years of experience in research, teaching, and practice in international and development communication.
He has served as Dean of the College of Arts and Sciences at the Health Sciences Campus of the University of the Philippines, as the first Director-General of the Philippine Information Agency, and as Deputy Secretary-General of the Asian Mass Communication Research and Information Center. Ben has consulted with the World Bank and UN agencies such as the World Health Organization, UNICEF, the Economic Commission for Asia and the Far East, and the UNFPA. He led the development of SCOPE (Strategic Communication Planning and Evaluation), a computer-aided communication planning software used in training workshops.
Who is this workshop for?
Development professionals
working in social and behavior change communication, knowledge management and other areas of communication seeking to understand CCP’s approach to program design, implementation and evaluation.
Global health and development program managers
seeking to increase their knowledge of communication in the context of program design.
Senior and mid-
level officials
in ministries of health, finance, and other departments related to health and global development.
USAID mission staff
who manage complex health and development projects in their region and/or who oversee implementing organizations.
Project leaders
interested in staying current with the latest social and behavior change communication program design approaches and new models for evaluation.
Apply here
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TUITION
Participants
Facilitators
program
Practical, accelerated learning of communication theory, design and measurement strategies, with a focus on social and behavior change.
An understanding of multidisciplinary approaches, applied in the context of communication for global health and development.
Knowledge of current trends in project management, crisis management and leadership.
Working in a team, participants will develop a scalable health communication campaibased on a pre-determined global health or development challenge. In the course of developing
the campaign participants will learn how to
develop a scalable health
communication campaign
learn how to:
Measure and evaluate program results
Develop a crisis response plan
Explore digital media as a mechanism for dissemination and measurement
Design and implement evidence-based, culturally-relevant messages
Write a strategic communication plan
Travel, visa, hotel, and incidentals are not included in the tuition price. Johns Hopkins University does not provide financial assistance to applicants, and therefore it is the responsibility of each participant to find his or her own source of funding.
We recommend that sponsors and/or participants budget $10,000 to cover the cost of tuition, travel, hotel and all fees associated with attending the workshop.
Please note that JHU does not offer immigration sponsorship for this workshop. The B-1/B-2 visitor visa (or visa waiver program) may be suitable for participants who are not U.S. Citizens or Legal Permanent Residents.
Visitor visas are self-sponsored, and individuals submit a visa application directly to a U.S. consulate or embassy abroad.
The U.S. Department of State is the issuing authority for all U.S. visas and determines whether the proposed activity in the U.S. is appropriate for issuance of a visitor visa.
Participants authorized to be in the U.S. in some other visa status may be able to attend the program if that status also allows participation in this type of program and does not violate the terms of their visa.
Regular tuition is $6,950.
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More about the LSCW
Change for
the Better
First Locally Run Health Communication Workshop Launched
For 30 Years, CCP Workshop has Shaped Communication Leaders
CCP’s Annual Workshop Evolves with its Participants
Arzum Ciloglu, MPH, DrPH
Senior Program Officer
Program Officer
Former Director, Capacity
Building and Training
The LSCW has over 5,000 alumni in 100 countries around the world. Our alumni include country presidents, ministers of health, USAID mission directors, and other leaders in government, public health, global development, medicine and communication.
Deadline is April 17.