WINNER
Philips Paediatric Coaching
by Philips
Undergoing an MRI exam can be a stressful experience for children. To help with this, Philips has created a gamified mobile app, educational toy scanner, and guidance within an MRI scanner’s bore.
This allows children to prepare for the examination, know what to expect, and feel more comfortable during the experience. Using the app, they can learn about MRI with the help of a character called Ollie. In the game, they help Ollie to undergo his own scan, exploring the machine in AR and learn why it is important to lie still during the procedure. Once at the hospital, the child can then use the educational toy scanner to familiarise themself further, the whole time accompanied by Ollie’s friendly voice. As a result, the child can feel reassured once the exam starts, parents can relax, and the doctors can get the high-quality images they need.
The judges said: “Brilliant use of AR to help children experience and learn about MRI scanning before their appointment, A well thought through end-to-end service.”
Timeline of African American Music
by Carnegie Hall and Synoptic Office
In 2009, as part of a citywide festival celebrating the African American cultural legacy, Carnegie Hall in New York City introduced the Timeline of African American Music. This online resource gave music lovers, educators and students around the world access to an amazing archive of information on the subject. A little over a decade later, design consultancy Synoptic Office was tasked with updating the treasured timeline, bringing it to an even wider audience.
Working with 400 years' worth of material, including essays, photos and audio, they set about making the timeline as easy and compelling to navigate as possible. They adopted an approach that progressively maps broad humanities themes to engagement and learning goals, providing an intuitive, expansive, yet cohesive experience. This framework enables users to interact with the timeline in as little or as much depth as needed, giving both a broad overview of the history, and the option to zoom in when desired. The biggest update however, came in the form of a collaboration with Apple Music, which allowed Synoptic Office to integrate the music itself into the digital timeline, hugely enhancing the experience.
Drama vs Reality Game
by Uncommon Creative Studios, for ITV
Following an ITV campaign that pitted stars from drama and reality TV shows against each other using a game-like concept – in order to highlight the wealth of content available on ITV hub – viewers demanded that ITV create the game for real. The television network answered the calls and brought creative studio Uncommon onboard to make it happen.
Titled Drama vs Reality, the resulting desktop game was created in the style of classic 1990s ‘beat ’em up’ arcade games. It was built in 16-bit with sound effects and backdrops all reflective of ITV’s drama and reality shows. Featuring a cast of famous playable characters, each has a special move and victory sequence that will feel familiar for fans of old-school games like Street Fighter and Streets of Rage. To top things off, ITV revealed an activation and partnership with video game live streaming platform Twitch as part of the launch.
interaction design
shortlisted