WINNER
Good Intentions Calendar
by OuterEdit, for RJ Paper
The Good Intentions Calendar aims to bridge the ‘digital distance’ between people by introducing a fun take on the greetings messages commonly circulated in chat groups every morning. With the forwarding of messages and news now common behaviour, client RJ Paper wanted to encourage people to look beneath the surface of the items they share.
Featuring 24 built-in postcards, the calendar encourages users to share its mix of colourful pages, custom illustrations and witty words of wisdom with their friends and family, making communication more personal and less computerised. Around 40% of the calendar’s pages can be repurposed.
The calendar was commissioned to celebrate the 30th anniversary of RJ Paper. Committed to the transformative power of paper, print, craft and design, the company has been creating the calendar since the company was formed in 1992.
The judges said: “There's a sense of real thought and care behind this. Feels empathetic and clearly sets out to create value around the communication.”
FRAHM x CALM
by Supple Studio, for FRAHM x CALM
Frahm – maker of tough and long-lasting jackets – wanted to show its support for CALM (the Campaign Against Living Miserably) while reinforcing its ‘Tough Beautiful’ brand positioning.
Frahm founder Nick Hussey is a vocal advocate for speaking about men’s mental health, following his own breakdown several years ago. On launching Frahm, he committed to donating £10 from every jacket sale to a mental health charity.
After seeing the implications of the Covid-19 pandemic on mental health, the brand committed to supporting men’s suicide charity CALM. Around 125 lives are lost every week to suicide, 75% of them male.
To ensure that the message about Frahm’s cause were not thrown away or forgotten, Supple Studio opted to write it on the spare button sewn into every jacket. The tag line ‘Don’t keep it buttoned’ is etched on to each button, which is stitched onto a care label which will feature a specially commissioned portrait every year. The first is by fine artist Jamie Gallagher.
Dennis & Gnasher Postage Stamps
by The Chase Creative Consultants, for Royal Mail Stamps and Collectibles
Generations of young readers in the UK have grown up being entertained by the adventures of comic characters Dennis the Menace and his dog Gnasher, famously published weekly in The Beano.
To celebrate seven decades of mischief and misadventure by the characters, Royal Mail released a set of six stamps depicting Dennis’s colourful – or originally black and white – life. Key moments, such as the arrival of a younger sister and the adoption of a pet pig, are included in the choice of images.
Each stamp was painstakingly created to reflect the print quality of the time when the images were originally published, with even the whiter paper of more modern comics being reflected in the stamps.
Adi ZX OMNI Magazine
by Johannes Leonardo, for Adidas Originals
The launch of the Adidas ZX 5k Boost saw the resurrection, for just one issue, of an iconic science fiction magazine.
Omni was published in the UK and US from 1978 to 1995, launching an early e-magazine in 1986. The title went purely online in 1996 and stopped publishing in 1997 after the death of one its co-founders. Omni featured articles about issues such as science and parapsychology, as well as short works of fiction. Contributing authors included William Gibson, T. Coraghessan Boyle and George R. R. Martin.
The new Adidas trainer combined elements of past models with innovative science, layering elements of the past, present and future in one product. It was decided to bring Omni back for a final issue to tell the story behind the new shoe.
Print Communications
shortlisted
Withprint Calendar
by Studio Sutherl&, for Withprint
Tasked with designing a direct mail promotion that would show off Withprint’s multiple ranges of materials and finishes, Studio Sutherl& came up with the idea of a perpetual calendar. The result was sent out to designers and suppliers.
The simple, practical and useful calendar requires daily interaction, and uses a different card for each number and letter displayed. The cards fit neatly into a recycled base, with every date creating a unique combination of colours. As many recycled materials as possible were used to create the cards.
