Matthew Yeoman
Matthew Yeoman graduated from Loughborough University with a BA in Industrial Design in 2021. His final project focussed on design for good, specifically how design can facilitate solutions for people suffering with severe anxiety.
The result was Arlo, an ambulatory blood pressure monitor that allows users to take readings in gradual steps, aiming to reduce the effects of anxiety. The device is programmed to only take readings when the user is relaxed and results are concealed until the end of the monitoring period, then presented via an app.
He was also awarded second prize in a live student project for Panasonic for designing a product that sought to improve primary school students' relationships with their classmates.
Yeoman’s interest in human-centred design led him to Landor & Fitch, where he worked on {Access}ories, a project that addresses how dexterity issues can affect brushing your teeth. So far at the studio, he has also worked on designing accessible-first refillable cereal dispensers for Kellogg's that use magnets for customisation.
Looking forward, Yeoman’s plan is to continue learning through creative exploration and work on projects that leave a positive footprint on people and the planet.
Fee Walter
After graduating with an impressive 96% from Falmouth University, Fee Walter interned at studios such as GBH and SomeOne before she was headhunted by home workout app Fiit to carry out a rebrand. Fee worked across everything from paid social media to app design and art directing shoots.
Following this, she went freelance and learned new skills using Figma. Walter was then commissioned to work on multiple projects, from a rum brand to a climate positive start-up.
During her freelance period, Walter had been working with both Anagram and Among Equals. After receiving offers from both studios to work full-time, she went with Among Equals and has since led projects, including redesigning personal hygiene brand Wype’s website and heading up the studio’s account with Grind coffee.
Walter would like to continue working on projects where she can use her skills to make a difference, helping to fight climate change and making businesses more sustainable. She would also like to help other designers through their learning. Eventually, Walter would like to start her own agency.
Emma Coleman
Emma Coleman studied at Ravensbourne University, during which time she won an internship with Sky Creative. In a short time, she progressed to Junior Designer and has contributed to the development and success of some of Sky's brands this year, including Sky Sci-Fi and Sky Stream.
Continuing her close relationship with her previous University, Coleman has recently set a student brief for Sky Zero and mentors current graphic design students. Sky Creative’s creative director Mark Jones describes her as “a great example to new graduates on how talent and exploring opportunities can land a position in the design industry”.
He adds that she is skilled with learning new software and has spent time in Sky’s UI design team working on Figma and most recently refining her motion skills working on streaming hub NOW.
“Emma is a fantastic team player, helping to maintain a strong team spirit and culture”, says Jones. Her goal in the future is to be a leader and champion for women in the design industry.
Teena Mathew
Determined to succeed in the creative industries, Teena Mathew got an internship as a graphic designer for an advertising agency, Impact BBDO, after her passion for interior design faded.
Within a few months, she realised that this was the area she wanted to work in and set out to learn more about it. After 10 months, Mathew was working on brands like Adidas and Reebok before getting an opportunity to work on a Snickers campaign called 'confusing weekend'. The campaign was shortlisted for the Dubai Lynx 2022 and 2023.
Following this, she started a role at AKQA in a small team of creatives where she was shortlisted for the Dubai Young Lynx Academy and was recently selected on the Drum Future 50's emerging marketers of the world.
A project that didn’t win awards but is close to her heart was for Beat Diabetes, which is an annual event held by Landmark group in support of those with diabetes. Alongside her creative director, Mathew created a campaign for the event, as well as other creative work such as branding, socials and on ground activations. She describes it as “the proudest moment in [her] career” to date.
Mathew is keen to keep making a difference in the world through advertising. Her goal is to become an associate creative director and help brands to elevate the way they think in order to help communities that seem unreachable.
Rising Star
Ben Chamberlain
Ben Chamberlain’s interest in design started early as he began teaching himself how to use Illustrator, InDesign and Photoshop at the age of 14. Advancing his skills in creative technologies in this way led him to win a Print Futures Award at 18.
The awards didn’t stop there as he went on to win two D&AD New Blood pencils and a gold Pentaward for packaging and identity work during his time as a graphic design student at Norwich University of Arts. Following an internship with Magpie Studio, Chamberlain was offered a full-time design role.
In the three years since, he has applied his design skills to a variety of projects at Magpie, including a brand identity for a Michelin star restaurant, packaging design for a household tea
brand and an identity design for a sustainable technology company.
Chamberlain recently led his first project, a visual identity for cocktail bar Seed Library run by well-known mixologist Mr Lyan. Pairing scientific and chaotic mathematical diagrams with his ability to push the capabilities of code within animation, Chamberlain created a series of ‘brain-melting’ illustrations in motion. The identity went on to win several awards.
Magpie recognises his diverse abilities, in particular his talent for motion design, which brings a new capability to the studio.
Through his freelance work, Chamberlain aims to help businesses push boundaries with design. This is demonstrated through his visual identity work for a vertical farm-tech startup that makes vegetable cultivation more sustainable and accessible, and his brand assets for an app which uses AI to help the visually impaired.
In the future, Chamberlain hopes to work on identity projects for the world's most innovative, ethical brands. By merging design and technology, he believes he can change people's perspectives on the world they live in and enhance their experience of it.
winner
shortlisted