WINNER
Music Diary 2022
by Music, for Music
Music set itself a brief to create a Christmas gift for clients and prospects that was unmistakably from, and about, Music and that would not end up in landfill.
As two years of lockdown restrictions were in the process of being eased, it decided to create a diary for 2022 that captured moments from corresponding days of 2020 and 2021. The idea was to document the days many people had missed while allowing them to plan more effectively for the days ahead.
Mining its own data, Music compiled 365 entries from emails, texts, group chats, NHS appointments, news articles, social media and human memory, to reflect the agency and its staff, and the journey they had been on during two unusual years.
The judges said: “Strong concept and design, which really adds value. Heartfelt and interesting. I imagine the recipients enjoyed receiving their copy.”
HIGHLY COMMENDED
Game Six
by Studio Sutherl&, for Thomas Sharp/Studio Sutherl&
Game Six is a multimedia, self-promotional project that manifested itself as a website, a film, a book and a 128-minute event staged in London’s Camden.
Setting themselves a mission to do something that made them feel out of their depth in a bid to attract intelligent and literary clients, agency staff set about creating a multi-layered work that include movement, sound, deepfake technology and chess.
It tackled a range of contemporary issues – including the prospect of war in Ukraine, which had not started when Game Six was released – such as post-truth politics, disinformation and the use of social media, while fitting into a complicated structure of an alliterative poem which corresponded with moves played by Bobby Fischer in the 1972 World Chess Championship.
The Green Planet AR Experience – Piccadilly Takeover
by BBC Studios Creative, for BBC Studios Factual Marketing
Turning London’s Piccadilly Circus into a haven for plants – via a 4k deepscreen animation on Europe’s largest advertising display and a huge installation of real plants next to the Fountain of Eros – was part of a high-profile campaign to celebrate the launch of The Green Planet AR Experience.
The campaign involved temporarily reclaiming the famous city centre location for the plant world, accompanied on-screen by the legendary Sir David Attenborough, to showcase plant life is the basis of all life on Earth. The educational display provided poignant facts about the planet alongside the imagery.
The giant 3D animation saw an entire concrete backdrop gradually burst into life, grabbing attention and driving extensive media coverage of The Green Planet event – and its purpose of highlighting the fragility of the natural world.
Self-promotional Projects
shortlisted
INTRODUCTION