WINNER
Tough Turban
by Tough Turban, for Pfaff Harley-Davidson
Tough Turban is a turban made of impact-resistant materials. The design aims to respect the requirements of the Sikh faith while keeping its users safe on motorcycles. The brand describes itself as a marriage of ancient traditions and modern, high-tech engineering.
Tough Turban says they partnered with Harley-Davidson because of its diverse ridership. It adds that the product presented an opportunity for the motorcycle brand to help a group of riders overcome a big hurdle and send a clear message about the importance of diversity.
The team of industrial designers worked on creating a prototype of a new protective turban that can be wrapped like a traditional turban. Tough Turban says the protective layers are made up of three materials. Dyneema, which is a synthetic fibre lighter than Kevlar and 15 times stronger than steel; D30, which is a non-Newtonian foam, flexible when stationary, but immediately hardens on impact; and 3-D printed carbon fibre, mimicking the design of traditional chain mail.
Tough Turban has published open-source production files for the product to enable manufacturers everywhere to produce the turbans in their own markets. Three manufacturers have shown interest in exploring large-scale production and quantitative research carried out by Harley-Davidson showed that 83% saw the motorcycle brand as more inclusive since their partnership with Tough Turban.
The judges said: “Unique and creative solution, which is clearly effective in the way it has amplified and expanded the Harley-Davidson brand.”
Children’s Code Design Guidance
by Big Motive, for Information Commissioner's Office (ICO)
Big Motive were challenged with developing a design system for the Children's code that would encourage technology teams to adhere to it. The code is meant to protect young users from unregulated online environments, so this design guidance is intended to enable the creation of more responsible services.
To change the narrative that demonises tech teams, the studio collaborated with policymakers, data experts and tech advisors, reframing the new policy as a service. They also met designers from companies like Lego, Microsoft, BBC, EA and Crayola to hear about their experiences and challenges.
Big Motive’s aim was to create a useful design guide service that would not limit creativity. They attempted this through discrete workshops – including tools, exercises and 'Miro' templates – with instructional content, encouraging tech teams to follow the code.
A toolkit of tips, checklists and tools, building on behavioural science to influence better design practice, was also created by the studio. The studio says the Children's code and design guidance are now live and being used across the UK. US Democratic Senators have also proposed to make the code and its design guidance a benchmark for best practice.
Service Design
shortlisted
