CRITERIA & PROCESS
This included, but was not limited to, company results, brand health scores and alignment of marketing to business strategy.
Business success
This included the introduction of new initiatives, product development and digital transformation, particularly in light of the current climate.
INNOVATIVE THINKING AND LEADERSHIP
This included involvement in industry and sector initiatives, as well as evidence of internal influence.
IMPACT AND INFLUENCE
The final 100 marketers were chosen from a long list of senior marketing leaders pulled together by the Marketing Week editorial team and others in the industry.
Names and justifications were then passed to the judges, who ranked them according to the criteria listed below, and the final 10 for each category grouping was determined.
Those considered for the long lists were the most senior marketer of their brand, company division or unit at the time. In large part, they work for a UK brand or company, or have responsibility for the UK market. Selection to the list required demonstrable achievement against the set criteria for the 18 months to June 2025.
You can read more about our Top 100 jury of marketing thought leaders, who judged marketers on the basis of the following factors:
methodology
analysis
methodology
judges
