Tough Turban: B2B Packaging
by Zula Alpha Kilo, for Pfaff Harley-Davidson
Sikh motorcycle enthusiasts have long been forced to choose between the safety aspects of wearing a helmet and the religious observance of wearing a turban.
Tough Turban is a unique open-source safety product designed to solve the dilemma. Backed by motorcycle brand Harley-Davidson, the product uses Dyneema – a 3D carbon fibre take on chainmail – allowing it to fold like a turban while offering protection like a helmet.
When several manufacturers expressed an interest in the product, Pfaff Harley-Davidson created bespoke packaging to send out prototypes that would wow B2B prospects.
A printed substrate features patterns reminiscent of Dyneema and depicts the attributes of the product, all folded into an origami-like envelope that became a replica of what a turban looks like when worn. It succeeded in kickstarting initial collaborations with three manufacturers.
The judges said: “A brilliant idea well executed, offering a structural packaging solution that supports the product story.”
The Paul McCartney 7” Singles Box
by Yes Studio, for MPL Communications
A brief to design and art direct a packaging solution for a box set of 80 Paul McCartney singles, all on 7” vinyl records, set in train a process that used both traditional and cutting-edge printing techniques on a bespoke wooden box.
The project featured all of the singles McCartney has released in his post-Beatles career since 1970. Sleeve designs were created based on favourites from the hundreds of versions released in different territories, with new designs created for 15 previously unreleased singles, to celebrate McCartney’s historic relationship with the vinyl format.
The weight of the singles and an accompanying book required a custom-built and numbered mini art crate to ship the collection to customers.
Belgian Owl
by WeWantMore, for Belgian Owl
An award-winning single malt whisky from Belgium, Belgian Owl is a modern spirit steeped in the traditions of its industry. While searching for an identity that expressed its character to whisky collectors, the brand was also seeking to stand out with real shelf appeal.
Agency WeWantMore honed in on the whisky’s home in the Hesbaye region of Belgium, famous for the quality of its water, barley and the beauty of its landscape ‘where the owl lives’; it was also inspired by a sense of alchemy which is reflected in the making of whisky and which has inspired the brand itself.
The result is a bottle with a raised feather-like pattern, representing the owl while also bringing to mind classic crystal decanter designs. A pentagon-shaped label with intricate detailing, and ornamental features that reflect Belgian Art Nouveau design, round off the package.
3D Packaging – Structural
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