by James Cropper, Colourform & Pusterla 1880, for Maison Ruinart
Maison Ruinart, the very first champagne house founded 290 years ago, collaborated with paper innovator James Cropper and packaging company Pusterla 1880, to reimagine the packaging for its R, R vintage, Rosé and Blanc de Blancs cuvées.
The 100% recyclable gift-box packaging case designs follow more than two years of research and development, and replace existing champagne boxes as a single case for the entire champagne range.
The new plastic-free opaque case, made from sustainably sourced natural wood fibres, offers protection from light to preserve the champagne’s flavour; and is nine times lighter than the previous generation of Ruinart boxes, reducing the carbon footprint by 60%.
The bottle packs were created through experimentation with different technological advances in moulded paper packaging to create a pack design that acts as a 'second skin' made of a single piece of paper that follows the lines of the champagne bottle's curves.
The designs use a unique closure system activated by a snap button moulded directly into the case. A tactile, chalk-like surface design was inspired by Crayères, the Maison's historic chalk-pit cellars in Reims. The aesthetic nods to the way a maitre d wraps a white serviette around bottles of champagne to serve.
The judges said: “This shows great innovation and manages to be simple and contemporary while still feeling premium.”
Guanghe - Limited Edition
by Design Bridge, for Kraft Heinz
Beloved by many in China, Guanghe fermented bean curd is still created using traditional methods, by hand, and is a breakfast staple across the country “imprinted in the childhood memories of many,” according to Design Bridge.
Initially briefed to create a new visual identity system for the core product range, Design Bridge was so struck by the emotional connection that so many people have with Guanghe, that it looked to take the brand even further by creating an interactive limited-edition gift box for the Spring Festival Chinese holiday.
Drawing on the nostalgia at the heart of Guanghe's brand proposition, the box delicately unfolds to reveal a hand-illustrated scene based on the “bustling residential lanes and their communities of 80s and 90s China; the very lanes that are fast disappearing as they are demolished to make way for progress and new buildings in many cities,” Design Bridge explains. “The nostalgic familiarity of these scenes has been designed specifically to evoke those childhood memories and capture a precious moment in time, allowing consumers to reflect fondly on the past. The result is a charming experience that resonates with older consumers and millennials alike.”
Sunglass Fix Box packaging
by Baxter & Bailey, for Sunglass Fix
Australian brand Sunglass Fix saves thousands of pairs of sunglasses from landfill every year, delivering custom-cut replacement sunglass lenses for any frame, anywhere in the world. Working closely with the Sunglass Fix team in Byron Bay, Baxter & Bailey redefined the brand strategy to more clearly articulate its values and positioning before developing a suite of marketing messages and redesigning all elements of the brand identity including new colourways, typography, animation styles, product photography and packaging.
The new packaging had to meet a number of criteria: it had to deliver tiny, fragile objects worldwide from a small lab in Byron Bay; be extremely lightweight, letterbox friendly and sustainable but durable and robust too; be something joyful for the recipient; and finally “save the world, one pair of sunnies at a time,” according to Baxter & Bailey.
The studio describes the scratch-free solution as having a “little bit of theatre built in,” and was designed to be both 100% recycled and biodegradable. Weighing just 55g, the packs are constructed from robust fluted cardboard, with each lens cushioned for any length of journey.
3D Structural Packaging
by Studio de création Jean-Marc Gady , for Evian
Launched in July 2020, Evian’s No Label had been almost two years in the making as a first of its kind for the brand created from 100% rPET (excluding the new “Evian pink” bottle cap), without a label and bearing a unique engraved logo design, added during the bottle's blow moulding stage. The stripped back 400ml bottle design aims to reflect the purity of Evian's water.
According to the brand, the design showcases Evian's “cutting-edge innovation” as it “continues to develop creative solutions to further elevate its sustainable business model”. The bottle launch is a milestone in Evian's goal to become a fully circular brand by 2025 and follows the news that Evian received global certification for becoming carbon neutral in 2020.
3D Structural Packaging