by Matter, for Fay Page
Fay Page is a collective of jewellers based on the tiny island of St Martin’s, in the Isles of Scilly.
Design group Matter was tasked with creating packaging that could reflect the collective’s simple, sustainable lifestyle, the islander’s stewardship of their natural surroundings, and a magical sense of place. Many visitors to Scilly revel in the idea that the islands are a well-kept secret, and Fay Page jewellery has come to embody this idea.
Its products are now presented without plastic or print, in boxes that do not use glue. Layers of card and paper, with emboss and deboss artwork, use the colours and textures of the islands to create a sense of place. Natural wool felt inserts cushion the items within.
Handwritten messages and maker’s masks allow flexibility and the introduction of a personal touch while reducing the kit of parts needed to present a variety of products.
The judges said: “Very strong entry, with a clear solution. Love the interactive elements that come with this project – mixed well with a neutral colour palette and embossed typography.”
by WeWantMore, for Duvel Moortgat
The maker of popular Belgian beers that are familiar around the world, Duvel Moortgat is a fourth-generation brewery.
To celebrate its 150th anniversary the brewery launched an exclusive spirit: Duvel Distilled. It is a limited-edition range made from Duvel beer and aged for 10 years in oak sherry and bourbon barrels, followed by a finishing period in Portuguese Moscatel de Setúbal barrels. Only 5,500 bottles will be sold.
WeWantMore was given the challenge of designing a bottle that stayed true to the brand’s DNA, while also creating standout to reach buyers of aspirational luxury spirits. The design group focused on the ‘insanely iconic’ shape of the classic Duvel glass and turned it upside down.
The approach achieved the trick of providing both familiarity and interest, while also creating a unique serving ritual by using a three-part bottle design.
The Metamorphosis of a bottle: One Gin
by Saint Design London, for The Spirit of One
When One Gin first launched it used a standard bottle and used label designs to communicate points of difference. As the gin market has become increasingly crowded, One Gin’s research showed the need for a bottle that would set the brand apart from its rivals.
The result is a tall, elegant vessel with deco details that complement the original label, and tactile butterfly wing shapes that reflect around the brand’s signature butterfly image. A simplified label takes on the shape of a butterfly’s body, with flavour notes on the reverse.
When the bottle is empty an epigram leads the user to remove the labels, revealing the word ‘water’ debossed on the front of the bottle, ready for re-use as a water carafe.
3D Packaging - Structural