TfL Go – Places
by Transport for London
TfL Go is a travel app by Transport for London, that makes it easier for those on public transport to navigate their way around the city. In 2022, TfL released a new feature on the app called TfL Go Places, which invites Londoners and visitors to explore the city and its vibrant culture.
Constantly updated to respond to different seasons and major themes, the new feature provides relevant and insightful information on things to see and do around London, from tourist attractions in central areas to hidden gems in the quieter suburbs. Using a clean and simple layout, TfL Go Places is designed to be responsive, flexible and accessible, targeting a wide demographic and catering to different moods, tastes and schedules. Through this new feature, users can also plan journeys and book tickets, allowing for quick arrangements and on-the-go spontaneity.
The judges said: “A great addition. Super accessible, clear, functional and beautifully executed.”
Wise Rebrand
by Ragged Edge x Wise
Wise is an app used to send, spend and receive money in more than 50 currencies and 170 countries around the world. Having called on agency Ragged Edge to refresh its visual system and give Wise a bold new look and feel, the brand recently set about translating this updated identity to its app.
From a refreshed layout to a reimagined colour palette, the in-app branding reflects Wise’s new visual direction. High-contrast juxtapositions between striking hues and simple but punchy type (a mix of Inter and Wise Sans) create an app that is clean yet characterful. The team at Wise also introduced a new set of icons, designed to cleverly match the type while retaining their legibility. Finally, the team interjected some memorable surprises into the in-app experience through animated illustrations that occur at moments of success.
PoliNations Virtual Super Garden
by Peter & Paul for Trigger
PoliNations is an ongoing project by arts organisation Trigger that was initiated as a way of sharing stories about the migrations of plants and people in the UK. First set up as a city centre forest installation in Birmingham in 2022, the project has since grown to encompass a new app, titled PoliNations Virtual Super Garden.
Developed by Peter & Paul, the app turns your thoughts, feelings and experiences into unique digital flowers, using AR to reimagine the space around you in which you can cultivate your virtual garden. In the app, you can plant your own flower, see other people’s flowers, and cross-pollinate with them to create new flowers. The flowers themselves are built using an intricate coded system that allocates meshes for each component, from the head to the stem. Each mesh is tied to an emotional state, including joy, love and anger, and these meshes are mixed and matched to create a user’s unique flower according to their thoughts and feelings on various issues surrounding identity, culture and society. As such, each flower becomes a complex range of emotions and perceptions, just like each person.
App Design
HALL OF FAME WINNERS
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