Jude
Bridge
Managing partner, Oystercatchers
Jude Bridge is managing partner at Oystercatchers and oversees the business both in the UK and internationally. She has a wealth of senior marketing experience both agency and client side. Starting her career with Unilever, Bridge spent time at Publicis before going on to hold roles as marketing communications director at Marks & Spencer, executive director of marketing and communications at Save the Children
and global brand and marketing director at Mothercare.
She was chair of the Marketing Group of Great Britain and prior to joining Oystercatchers, ran a private consultancy practice.■
Chief executive, Thinkbox, and president of The Global
TV Group
Following a 20-year career at ad agencies including McCann Erickson and J Walter Thompson, Lindsey Clay joined Thinkbox, where she has been CEO since 2014. Thinkbox is the UK marketing body for commercial TV in all its forms and on every screen, and helps agencies and advertisers get the best out of today’s TV.
Clay is president of The Global TV Group, the grouping of TV broadcasters and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America, and non-executive director of content agency, Somethin’ Else.
As well as being a trustee of The Rank Foundation, Clay is on the board of its production company, CTVC, and is chair of The Rank Fellowship, its leadership award alumni group.■
B2B
CHARITY & PUBLIC SECTOR
CONSUMER GOODS
CONSUMER TECH & AUTOMOTIVE
MEDIA, TELECOMS & ENTERTAINMENT
ONLINE & DISRUPTORS
REGULATED INDUSTRIES
RETAIL
SPORT, GAMING & GAMBLING
TRAVEL, TRANSPORT & HOSPITALITY
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Lindsey
Clay
Partner, Passionbrand, and Marketing Week columnist
Helen Edwards has an MBA from London Business School and a PhD in marketing. An award-winning business columnist, she guest-lectures in brand management at London Business School and is a regular industry judge and speaker. She is co-author of the publication Creating Passion Brands: How to Build Emotional Brand Connection with Customers, and is a partner at strategic brand consultancy Passionbrand.
Edwards is a member of the executive education teaching team for brand management at London Business School and co-teaches the brand management elective
for the MBA course at the University of Bath School of Management. She also writes a monthly column for Marketing Week.■
Helen
Edwards
judges
Founder, Marketoonist, and author
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student.
From a cartoon emailed to co-workers, his Marketoonist series grew by word-of-mouth to reach several hundred thousand readers every week and has been featured by Marketing Week, The Wall Street Journal and the New York Times. Fishburne expanded Marketoonist into a small marketing agency focused on the unique medium of cartoons.
He draws literally and figuratively from 20 years’ experience in the US and European marketing trenches, including roles at HotelTonight, Method, General Mills and Nestlé. Fishburne is the author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.■
Tom
Fishburne
CEO, Pearl & Dean
Kathryn Jacob has extensive experience in many areas of the media industry, including national newspapers, magazines and radio. She has also turned her hand to running cross-media initiatives that expanded her role into television, posters, radio and cinema.
Now, as CEO of Pearl & Dean, she focuses on film and cinema. Building on the cinema advertising company’s reputation, her team has grown its activities outside of the usual tried-and-tested venues into pop-up cinema, cinemas on luxury ships, film partnerships
and product placement.
Previously, Jacob was managing director of SMG Access, commercial director of Virgin Radio and agency sales director
of IPC Magazines.■
Kathryn
Jacob
Managing director, Hill+Knowlton Strategies
Tanya Joseph is a marketing and communications professional who has a particular expertise in behaviour change. She is the architect of This Girl Can, a campaign designed to encourage more women and girls to get active.
She has spent her entire professional life in communications, starting as a journalist before becoming a press secretary, initially to the UK’s lord chancellor and then the prime minister, a role she held for more than four years.
In 2003 she left the Civil Service to join the world of consultancy including senior roles at international agency Grayling, in-house at Tesco and Sport England. She is currently managing director at Hill+Knowlton Strategies.
Joseph is a fellow of the Royal Society for Arts, Manufactures and Commerce (RSA) and director of Campaigning for Women in Advertising and Communications, London (WACL).■
tanya
joseph
Vice-president of EMEA marketing, Salesforce
Ashling Kearns is the marketing leader at Salesforce covering EMEA. Kearns is responsible for driving marketing awareness and sales pipe generation across both markets. Since joining Salesforce seven years ago, she has been laser focussed on bringing her wealth of knowledge to focus on creating an innovative and high performing marketing team.
Kearns thrives on the fast pace of the business but has a passion for promoting wellness among her team, as well as coaching and mentoring younger members of the business and industry both inside and outside of Salesforce.
Kearns currently lives in London after returning from Amsterdam just over two years ago where she led marketing at Salesforce for the Benelux region. Kearns has spent more than 20 years working in the technology field, having worked at brands including BT Global Services, Microsoft and Avanade. She has a First Class Master’s Degree in Innovation through ICT from University College Dublin.■
Ashling Kearns
Founder, Marketing Week Mini MBA, and Marketing
Week columnist
Mark Ritson is the founder of the Marketing Week Mini MBA in Marketing. He has previously taught on the MBA programmes at London Business School, MIT Sloan School of Management and the University of Minnesota, and was adjunct professor of marketing at Melbourne Business School. Ritson has worked globally on marketing projects as a consultant. For 13 years, from 2002 to 2015, he served as in-house professor for LVMH, the world’s largest luxury group, working with senior executives from brands such as Louis Vuitton, Dior and Hennessy.
He has written a weekly column on branding for Marketing Week for more than a decade. On three occasions he has been judged the business columnist of the year at the magazine industry’s flagship PPA Awards. Scholarly publications include articles in MIT Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.■
Mark
Ritson
Founder and CEO, The Marketing Academy
Sherilyn Shackell is the founder and CEO of The Marketing Academy, a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media and advertising. In the UK, Australia and US, it brings together some of the world’s best-known brands to provide world-class learning for young leaders through to CMOs.
When she gets the chance, Shackell writes about talent engagement and development – a particular passion – and all things ‘leadership’, and her many articles have been published in The Sunday Times, Fast Company, The Telegraph, AdNews, Marketing Week, AdWeek and Management Today. Her background includes 25 years spent as a board-level headhunter before selling her company, and she served eight years on the global board of IMD International Search Group. She is currently a board advisor to Grace Blue executive search CMO practice and WeAreFearless.■
Sherilyn Shackell
Director general, ISBA
ISBA is the voice of British advertisers, and Phil Smith’s broad marketing and general management career has spanned packaged goods, grocery retail, consultancy and marketing technology startups. He spent 10 years at Kraft, latterly as vice-president of strategy for Western Europe.
He was marketing and trading director for Kwiksave before joining the board of Somerfield as group marketing director. Smith joined National Lottery operator Camelot in 2002, becoming commercial and operations director before being appointed managing director of Musgrave GB in 2007.
He was commercial director for the 1,000-boat Thames diamond jubilee pageant in 2012.
Smith has also worked on a number of early-stage and startup digital businesses, most recently with Ecrebo, the point-of-sale marketing specialist.■
Phil
Smith
Principal, FRWD@Bain
Sonia Sudhakar is vice-president for FRWD, Bain’s marketing consultancy arm where she consults for various sectors around modern marketing challenges. Most recently marketing director at The Guardian, she has more than 20 years’ experience in marketing across the travel, telco and media sectors working for Virgin Media and ITV among others. At The Guardian, she led the team through a three-year plan to return to profit, driving the marketing transition from a reach to a relationship revenue model.
Sudhakar started her career in CRM before ‘big data’ was a thing, moving into digital when it was still its own discipline and now enjoys everything working together beautifully.■
Sonia Sudhakar
CEO, Advertising Association
Stephen Woodford was appointed CEO of the Advertising Association in September 2016. Its mission is to promote and protect the role, rights and responsibilities of advertising, and all key media owners and trade bodies are members.
Prior to joining, Woodford held management roles in three agencies (Leo Burnett, WCRS/Engine and adam&eveDDB). He also chairs youth marketing agency Livity, which seeks to transform young people’s lives, especially those from BAME backgrounds. He is a founder and director of U, a digital challenger to conventional banks.
Woodford is a past president of NABS and serves on the board of the History of Advertising Trust. He was also IPA president between 2003 and 2005, where he led the first ethnic diversity initiative. He transformed its professional qualifications for new entrants, which have now been sat and passed by more than 15,000 people.■
Stephen Woodford
food & drink retail
Has the pandemic accelerated a digital shift, or is it a temporary blip?
Why marketing transformation is taking on new urgency
Unified data: the key to understanding post-lockdown consumer trends
Has the pandemic accelerated a digital shift, or is it a temporary blip?
Why marketing transformation is taking on new urgency
Unified data: the key to understanding post-lockdown consumer trends
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