WINNER
Mindset4Dementia
by Mindset Technologies
Mindset has used its own data collected on patients and neuroscience to create a digital healthcare app for people with dementia. Using clinical data to inform the design, Mindset4Dementia provides tutorials, games and a chat box system for the target group. Clear 2D illustrations and clean text hierarchies are used to relieve users of any technology-related anxiety. Each of the app’s segments also have the same user sequence to increase pattern-based familiarity.
According to the team at Mindset Technologies, dementia patients often have trouble with fine-moto tasks, so all the features are button-based, thereby eliminating the need for typing – which data highlighted as the most significant problem area. Another key area was around transparency for patients’ consent. In response to this, Mindset created a four-line summary of the terms and conditions, written in plain language.
The judges said: “An engaging method for capturing neurological tests with a human tone through conversational UI and more immersive experiences such as AR to capture eye tracking. A simple UI with moments of contrast to help pace the rhythm of the experience and avoid monotony. A well-researched product empathetic to user needs.”
i.Detroit
by Studio Sutherl&, for Marcus Lyon
Three years in the making, i.Detroit is a research-based exploration of 100 people from the US city of Detroit, Michigan. Data was collected on a diverse group of individuals, nominated by communities for their positive contributions to the city, and mapped out through photographic portraits, app-based image-activated oral history and ancestral DNA. This DNA was depicted in the shape of an ‘i’, in a pattern comprising maps of streets and neighbourhoods and a summary DNA world map. According to Studio Sutherl&, the project is a collaboration between art and science and “brings to life a very small part of this rich and vibrant city”. Included in the project was a book, whose cover portrays a human handprint, where the lifelines are made from a map of Detroit. This plays on a local method of explaining the city’s geography using your hand to show the city’s main ‘arteries’ such as Grand River and West Fort street.
Gatorade Gx App
by Work & Co, for Gatorade
Work & Co’s health and fitness app for sports drink Gatorade looked to bring professional guidance to the non-professional athlete. The Gatorade Gx app uses data collected from the drink’s scientific institute as well as personalised data collected by the Gx Sweat Patch to provide bespoke recommendations. It analyses activity over three areas – training load, recovery and nutrition – and creates a unique Gx score for users. The app can also integrate with popular fitness apps such as Strava and Garmin. “By combining the sweat patch technology with Gatorade’s deep sports science knowledge, we were able to create a digital product experience that delivers personalised guidance,” says the studio’s design partner James Ayres. “It’s something that was previously only available to professional athletes.”
Ideas Report
by WeTransfer, for WeTransfer
The turbulence of 2020 prompted WeTransfer to consider the state of culture, work and creativity. “We knew the moment was ripe for reflecting on what went wrong and what could go right,” the file sharing platform explains. WeTransfer asked almost 35,000 people internationally about how the pandemic had impacted their creative ideas. While people reported having more ideas, there was also a greater awareness of doubt and mental health concerns. WeTransfer then transformed this data into a multi-layered report, available as a traditional PDF but also an immersive website. The findings were presented in an “unencumbered brutalist design,” WeTransfer says, with five experts sharing candid advice for harnessing doubt. There was also an ASMR-based game that guided people through the report’s findings.
Strava Year in Sport 2020
by Manual, for Strava
Design studio Manual helped fitness app Strava to present its users with a year-in-review based on athletic data. The multi-purpose platform had to be able to serve Strava users who logged a full year of activity and also those who logged far less. The studio worked with the Strava team and animator Sander van Dijk to create an app that uses graphic and motion design to show data in a “dynamic, celebratory format”. The data points were brought to life via full-screen animations which presented the analysis through colourful animations in a style that reflected the ups and downs of 2020, according to Manual. The visual system also rolled out across a community site, in-app banners and press reports.
Best use of Data
shortlisted
Best use of Data