Ideas Report 2022
WeTransfer's acclaimed annual Ideas Report is one of the world’s largest recurring studies on the creative workforce. Built from interviews with 6,500 creatives from 180 countries, it offers invaluable and unprecedented insights into the current state of the creative industry.
The report’s aim is to unpack popular romantic notions about life as a creative, and attempt to understand whether these hold water in reality. Lines of inquiry include whether the jobs that are often touted as ‘dream jobs’ are indeed as dreamy as they sound; whether creatives are really driven by making money, or if they are driven by deeper values; and whether, when it does come to making money, working by yourself and for yourself leads to greater success. Backed by data gathered through WeTransfer’s extensive survey process, the findings in the report present a mixture of harsh realities and silver linings, facilitating more honest conversation around what the creative industry could and should look like, and what the future might hold for those within it.
The judges said: “Beautifully designed with useful insights and content, clearly laid out and communicated to create an engaging experience. Brilliant UI.”
The Westminster Accounts
by Sky Creative, for Sky News
Sky News, in collaboration with British news outlet Tortoise Media, created The Westminster Accounts, an experiment in transparency and public accountability that aims to shine a light on how money moves through the political system.
Built to be used as a publicly available tool, The Westminster Accounts allows users to find out how much an MP has earned above their base salary since the last election, how much they have declared in donations, and more. The database behind the tool consists of over 650,000 entries, gathered from official websites that have listed political earnings and donations. Months of painstaking work brought all of these facts and figures into a single place, which can then be accessed by anyone at any time. The tool has the power and potential to shape the political landscape in the years to come.
by Superunion, for Aston Martin
Working with Aston Martin, brand consultancy Superunion developed a new platform for the luxury car manufacturer called Intensity. Driven., which aims to capture the human emotion of the driving experience.
Using special sensors strapped to a passenger in an Aston Martin Valkyrie, Superunion recorded changes in vital signs such as heartbeat, synapse activity and pupil dilation while they raced around a track. These were then interpreted by a digital artist to transform the raw data into captivating visuals. Finally, the visuals were accompanied by photographic and film close-ups, as well as evocative copy, to capture the intensity and thrill of the ride, and to speak to the idea that Aston Martin vehicles offer the best in performative luxury.
Best Use of Data
HALL OF FAME WINNERS