Finding a way into the hearts of customers and persuading them to part with their money is a complex business today. Expectations are high and patience low: brands have to get everything right – from the product to the messaging, to staying exciting and fresh. This is no mean feat but when done well, audiences will love them for it. In this special feature we look at eight brands that are leading the way with creativity and design, and examine the trends that are important for brands right now.
HOW CHILLY’S IS EVOLVING INTO A LIFESTYLE BRAND
Brands & Creativity
SUPERETTE: A FRESH TAKE ON CANNABIS RETAIL
HOW NEW BALANCE WENT FROM DAD SHOE TO COOL
EPIC GAMES: THE DREAMERS OF THE DREAMS
WHY DESIGN IS CENTRAL TO BUILDING BETTER BRANDS
HOW BRANDS CAN NAVIGATE A HYBRID FUTURE
Trends
Brand profiles
HOW HABITO IS MAKING MORTGAGES LESS HELLISH
COLLINA STRADA: REIMAGINING FASHION
BRICK BY BRICK: BEHIND THE SCENES AT LEGO
inside the beano brain
UNRAVELLING THE D2C BRAND BOOM
WHAT MAKES A BRAND COLLAB WORK?
