Welcome to the 2025 Annual Awards, where we celebrate the most outstanding work from the past year, spanning advertising, craft, creative effectiveness, creative tech, design, entertainment and experience.
There are two main types of award: Winners, for projects that represent the best work of the year; and Grand Prix, which is reserved for truly innovative projects. There are ten Grand Prix awards in total this year, in addition to our Most Creative awards, which celebrate the advertising agency, brand, production company and design agency that have had a particularly impressive year.
We’d like to thank everyone who entered the awards, and all our judges for their tireless work in putting together this year’s selection of projects. And another big thanks to the team at JKR, winner of our Most Creative Design Agency award this year, who are the creative minds behind the Annual Awards 2025 showcase design.
Mostly though, we’d like to say a huge congratulations to all our winners this year – you truly are the top banana, the big cheese and the cherry on top of the cake.
Grand PriX
Winners
advertising
Craft
Creative
Effectiveness
Creative
Tech
Design
Entertainment
Experience
Shortlists
Most Creative
trends & Observations
Judges
The Annual Awards 2025 are supported by Penguin Books
Read Creative Review’s feature on Penguin’s 2025 Cover Design Award here
↓
penguin books
SPONSORED CONTENT
Want to be kept informed about the Annual Awards 2026?
Register your interest here