C&SS 25 HUB

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Marketing careers are constantly in flux. From contending with the pressure to deliver more with less and adapting to the turmoil of restructures, to widening pay inequality and skills gaps, marketers have a lot on their plates. However, with the challenges come opportunities for growth, to prioritise mental health and improve relationships. Here we share nine takeaways from the findings of our exclusive 2025 Career & Salary Survey of more than 3,500 respondents, which reveal where marketing careers are headed in 2026 and beyond.

Burnout and imposter syndrome stats

The burnout crisis is real

More with less is the status quo

Pay gaps persist

Senior marketing roles at risk

Poor recruitment practices are rife

Teams are in turmoil

The need to nurture the relationship with finance

Effectiveness expertise in question

AI breeds skills gap fears

The 9 key challenges marketers need to address