The sixth list of the UK’s top 50 customer experience professionals, in partnership with Cognizant and Adobe, will be split into five sectors, the first of which will be announced after Easter.
Few of us had a fun year in 2023. Growth was insipid, budgets were constrained and whatever extra money customers could spend went mostly down the drain of inflation. Add to this the corporate nervousness around the wars in Ukraine and the Middle East, and the political polarisation across the West, and the environment was far from conducive to investing in customer-centricity.
If things don’t exactly look rosy now that we’ve turned our calendars to 2024, they at least look a bit less uncertain. Most brands seem to know what they have to spend, even if it’s less than it was before. Time, then, to regain composure and remind ourselves what the best brands never forget: that regardless of the economic climate, we are nowhere without our customers.
And this, once again, is where the CX50 comes in. For the sixth time, Marketing Week – along with Cognizant and Adobe – has scoured the terrain to find the best examples of customer focus that the UK can offer. We’ve used our tried and tested approach to identify the top 50 customer experience professionals in the country, highlighting both pioneering product innovations and basic good service, as well as everything in between.
“Regardless of the economic climate,
we are nowhere without our customers.”
© MMXXIV XEIM
CX50 — 2021
That’s not to say we’re standing still. We’ve done a few things differently in 2024, which you can read about in the methodology box below. But the common dedication towards one simple goal remains plain: the pursuit of better experiences that benefit customers and businesses alike.
Look out for our first announcements of the list’s newest members after the Easter break.
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Marketing Week to announce the CX50 2024
IN PARTNERSHIP WITH
The Marketing Week CX50, in partnership with Cognizant and Adobe, is the pre-eminent annual list of the UK’s top 50 customer experience professionals, now in its sixth year. For 2024, we have taken a new sector-driven approach to compiling the CX50 list, in an effort to better represent the diverse range of customer experiences and priorities present across the economy – particularly increasing its coverage of B2B organisations and the public sector compared to previous years. The CX50 2024 is divided into the following five sectors, each featuring 10 professionals:
Retail, consumer goods, travel and hospitality
Financial services
Public sector
Manufacturing, logistics, energy and utilities
Life sciences
Our criteria and methodology for determining the CX50’s members remain the same as in previous years. In order to create a pool of candidates, we combine nominations from Marketing Week and Cognizant’s professional networks with independent measures of brands that perform highly on CX. To select the final list, we then assess individuals’ achievements in the past year and over the course of their careers against the three criteria of impact, innovation and influence.
The CX50 members possess an eclectic set of skills and responsibilities, all crucial in the effort to deliver exceptional customer experience, so while we have not split the CX50 2024 into the five categories we have used previously, these nevertheless remain relevant as descriptions of who the CX50 are and what they embody, namely: organisational leaders, brand guardians, technologists, disruptors/challengers and growth drivers.
methodology
Russell Parsons
Editor-in-chief
Marketing Week
Finance
Life sciences
Manufacturing, logistics, energy and utilities
Public sector
Retail, consumer goods, travel and hospitality
IN PARTNERSHIP WITH