EPISODE 7:
Rachel Kerrone, starling Bank
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
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Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
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Marketing Week Meets the CX50
Rachel oversees all of the brand and marketing activity for Starling Bank, the Which? Banking Brand of the Year for the past two years. She has worked for some of the world’s largest financial organisations including Goldman Sachs, JP Morgan and RBS. She is passionate about brand purpose and values and doing the right thing for customers and teams.
Building the Starling brand and having the opportunity to change the world of banking for the better has been a highlight of Rachel’s career, as well as launching Starling Kite - a product that teaches children how to manage their money from an early age.
Rachel Kerrone
Director of brand and marketing,
Starling Bank
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
Read the profiles of all the CX50 members here
Esther is responsible for helping clients to become more people-focused and purpose-driven by embracing sustainable and responsible design in all its facets, from visual to product and service design. She joined Zone from Fjord, where she was group design director, and global inclusion and diversity lead.
For her work around inclusion, Esther has been honoured by D&AD and Cannes Lions. Esther has helped businesses and organisations to innovate and transform, digitally and culturally, for almost two decades. She solves problems that affect usability and sustainability, creating products, services and experiences that matter to our community, society and planet.
Esther Duran
Chief design officer
Zone
A podcast series created by Marketing Week, in partnership with Zone and Cognizant Digital Experience, exploring what sets the UK's top customer experience professionals apart
Marketing Week Meets the CX50
GUESTS
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
