CX50—E09

EPISODE 9: Chris Carter, specsavers

Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor. In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.

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Russell Parsons Editor-in-chief, Marketing Week and the Festival of Marketing

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Formerly the marketing and ecommerce director for the UK and Ireland, in 2022 Chris moved into a group strategic transformation director role for Specsavers, broadening his remit from the annual trading rhythms of a single country to cover the brand's long-term customer strategy globally. He is responsible both for defining Specsavers' vision for customer experience and for developing the strategy to deliver it in all 11 of its markets. Before joining Specsavers in 2013, he worked agency-side on brand and strategy for clients including Tesco, Pepsico and Lufthansa.

Chris Carter Specsavers

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.

Read the profiles of all the CX50 members here

Esther is responsible for helping clients to become more people-focused and purpose-driven by embracing sustainable and responsible design in all its facets, from visual to product and service design. She joined Zone from Fjord, where she was group design director, and global inclusion and diversity lead. For her work around inclusion, Esther has been honoured by D&AD and Cannes Lions. Esther has helped businesses and organisations to innovate and transform, digitally and culturally, for almost two decades. She solves problems that affect usability and sustainability, creating products, services and experiences that matter to our community, society and planet.