WINNER
Xbox - Dreams Within
by Unit9 and Edelman, for Microsoft Xbox
To celebrate the launch of the Xbox Series X, Microsoft commissioned Unit9 to design a remote event to convey the new console’s features. The studio created a 14ft monolithic structure which replicated the product’s design and used 4K cameras and holography to turn it into an immersive canvas.
Set upon the roof of London’s One New Change shopping centre near St Paul’s Cathedral, fans’ content was projected onto the structure via social streams. Players could send in their names via Twitch, for example, and see themselves projected onto the monolith. The installation was part of a six-hour live stream, which had over 22 million views, while almost 200,000 people entered competitions to win software and hardware.
The judges said: “Stunning realtime VFX push the capabilities of the technology. Playing within the shape of the Xbox is a beautiful nod to the product while capturing the essence of what lives within – a supercharged graphic games console.”
VJ Day 75: The Nation's Tribute
by Kate Dawkins Studio, for BBC Studios Events
To mark the 75th anniversary of VJ Day (Victory over Japan day), famous faces were brought in for the BBC to commemorate the lives of those who fought in Far East war campaigns. Kate Dawkins Studio designed projections which served as a backdrop to the televised readings, testimonies and musical performances. Overall, the visuals comprised 29 separate sequences which each had their own look and feel and stylistic theme. The event’s surrounding buildings – such as Horse Guards and Dover House – were turned into canvases for the historical war environments, from the battlefields to the Pacific Ocean. Amid the celebrations, the canvas showcased the voices of the last remaining British and Commonwealth veterans unable to attend in person, and there was a musical tribute to the late Dame Vera Lynn.
Ray Harryhausen: Titan of Cinema
by Playdead, for National Galleries of Scotland
Design studio Playdead was tasked with creating the visuals for an exhibition on the modern pioneer of special effects, Ray Harryhausen, at the National Galleries of Scotland. The project incorporated many of Harryhausen’s own stylings. The studio used 3D scans of the original models from 1963’s Jason and the Argonauts for animations, presented in a stop motion style reminiscent of the original film. These were then projected onto Harryhausen’s original models, including the iconic skeletons. Playdead also designed a bespoke ancient Greek scene and projected exhibition visitors into the world, where they could meet their favourite characters. Elsewhere, the team played on visuals from Harryhausen’s other films, including 1933’s King Kong, and plastered them on Holo-gauze screens to illustrate his ‘Dynamation’ technique.
Digital Installations
shortlisted
Digital Installations