EPISODE 1: LOREM IPSUM DOLOR
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vitae gravida arcu, eget porta lorem. In hac habitasse platea dictumst. Donec ac porta mi. Curabitur vestibulum nulla et sem euismod dapibus. Morbi posuere cursus tortor, hendrerit consequat diam finibus at.
Ut interdum odio semper mauris sodales elementum vitae id velit. Quisque id mauris venenatis, faucibus massa finibus, interdum lacus. Quisque eu pellentesque leo. Proin vel dictum lectus. Quisque malesuada consequat faucibus. Sed tincidunt eget felis in mattis. In eget dui aliquam, rutrum risus a, porta erat.
Nullam venenatis augue non neque tempus mollis. Etiam ornare nisl at lacus dictum, nec ullamcorper nisi pretium. Phasellus sit amet interdum nulla. Etiam bibendum cursus sapien, a laoreet mauris pulvinar ut. Nullam consectetur quis ante eu aliquet.
Step 1: Get to know your TikTok community and their codes
Lorem Ipsum
Dolor
Sit Amet
HOST
Guests
Richard leads end-to-end Search strategy and activation for some of the world’s most iconic brands. He began his career in the days of manual CPC optimisation and has grown alongside the shift to modern, automation-led Search. Having guided major retailers through this evolution, he has helped redefine their approach across platforms, processes and performance. He specialises in driving rapid growth through innovative, data-driven strategies rooted in a test-and-learn, fail-fast methodology.
Barry leads the Search team at Dentsu UK, partnering with many of the country’s largest advertisers to help them gain a competitive advantage. With extensive experience overseeing paid and organic Search operations, he has built scalable teams, refined processes and driven performance growth at scale. Under his direction, the team is recognised internally for its agility in a fast-evolving landscape and its ability to deliver meaningful marketing and business outcomes.
©MMXXV MARKETING WEEK
Lorem Ipsum Podcast
Richard Dunton
Product partner
Dentsu
Barry Loughran
Managing director of paid and organic search
Dentsu
© MMXX X—LABS
Sponsored by
As demand evolves in real time, fuelled by viral trends and changing consumer behaviour, brands need more agile Search budgets to seize emerging opportunities. Dentsu’s Barry Loughran and Richard Dunton break down the approach marketers should take.
From fixed budgets to 'demand-led growth': How retail brands are scaling smarter
Sponsored by
©MMXXV MARKETING WEEK
Guests
As demand evolves in real time, fuelled by viral trends and changing consumer behaviour, brands need more agile Search budgets to seize emerging opportunities. Dentsu’s Barry Loughran and Richard Dunton break down the approach marketers should take.
From fixed budgets to 'demand-led growth': How retail brands are scaling smarter
Sponsored by