Molly Innes is senior reporter at Marketing Week covering work, careers and sport speaking with CMOs from some of the world's biggest and influential brands. She also co-hosts of The Marketing Week Podcast.
She previously reported on the creator economy and influencer marketing at Business Insider.
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Molly Innes
Senior reporter
Marketing Week
HOST
Guest
Scott leads Google’s performance and apps specialist teams across the UK and Ireland, working with some of the region’s largest and most advanced advertisers to unlock the value of Google AI.
In this role, he helps advertisers cut through complexity and drive growth by delivering more user-centric, effective Search and performance solutions.
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Sponsored by
In partnership with Google, Google’s Head of Search Scott Sinclair and generational historian and bestselling author Eliza Filby join senior reporter Molly Innes to explore how generational change, shifting media habits and AI-powered Search are reshaping how people discover, research and make decisions.
As discovery becomes more fragmented and younger generations adopt new ways of searching, the conversation examines what these behavioural shifts mean for marketers and why showing up in moments of intent matters more than ever.
Special Episode: Generations, discovery and the future of marketing
Sponsored by
Scott Sinclair
Head of Search
Google
The Marketing Week Podcast:
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Eliza is a historian, writer and speaker focused on the shifting generational values reshaping society. She is the author of Inheritocracy, a Sunday Times Top 10 Bestseller exploring how parental support increasingly shapes life opportunities.
She works with global businesses to navigate generational change, spanning the great wealth transfer, the rise of AI, and the realities of multigenerational workforces.
Guest
Eliza Filby
Generational historian
