Chief executive, Thinkbox
Following a 20-year career at ad agencies including McCann Erickson and J Walter Thompson, Lindsey Clay joined Thinkbox, where she has been CEO since 2014. Thinkbox is the UK marketing body for commercial TV in all its forms and on every screen, and helps agencies and advertisers get the best out of today’s TV.
Until February 2021, Clay was president of The Global TV Group, the grouping of TV broadcasters and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America; and non-executive director of content agency, Somethin’ Else.
As well as being a trustee of The Rank Foundation, Clay is on the board of its production company, CTVC, and is chair of The Rank Fellowship, its leadership award alumni group.■
B2B
CHARITY & PUBLIC SECTOR
CONSUMER GOODS
CONSUMER TECH & AUTOMOTIVE
MEDIA, TELECOMS & ENTERTAINMENT
ONLINE & DISRUPTORS
REGULATED INDUSTRIES
RETAIL
SPORT, GAMING & GAMBLING
TRAVEL, TRANSPORT & HOSPITALITY
meet the judges
TOP100 hOME
methodology
The top100 list
Lindsey
Clay
Partner, Passionbrand, and Marketing Week columnist
Helen Edwards has an MBA from London Business School and a PhD in marketing. An award-winning business columnist, she is a regular industry awards judge and speaker. She is co-author of the publication Creating Passion Brands: How to Build Emotional Brand Connection with Customers, and is a partner at strategic brand consultancy Passionbrand.
Edwards is a member of the executive education teaching team for brand management at London Business School and co-teaches the brand management elective for the MBA course at the University of Bath School of Management. She also writes a monthly column for Marketing Week.■
Helen
Edwards
judges
CEO, Pearl & Dean
Kathryn Jacob has extensive experience in many areas of the media industry, including national newspapers, magazines and radio. She has also turned her hand to running cross-media initiatives that expanded her role into television, posters, radio and cinema.
Now, as CEO of Pearl & Dean, she focuses on film and cinema. Building on the cinema advertising company’s reputation, her team has grown its activities outside of the usual tried-and-tested venues into pop-up cinema, cinemas on luxury ships, film partnerships and product placement.
Previously, Jacob was managing director of SMG Access, commercial director of Virgin Radio and agency sales director
of IPC Magazines.■
Kathryn
Jacob
Managing director, Hill+Knowlton Strategies
Tanya Joseph is a marketing and communications professional who has a particular expertise in behaviour change. She was the architect of This Girl Can, a campaign designed to encourage more women and girls to get active.
She has spent her entire professional life in communications, starting as a journalist before becoming a press secretary, initially to the UK’s lord chancellor and then the prime minister, a role she held for more than four years.
In 2003 she left the Civil Service for a senior role at international agency Grayling. She has advised companies including Tesco and Mars, and worked in-house at Sport England and Nationwide. She is currently managing director of specialist services at Hill+Knowlton Strategies.
Joseph is a fellow of the Royal Society for Arts, Manufactures and Commerce (RSA) and director of campaigning for Women in Advertising and Communications, London (WACL).■
tanya
joseph
Founder, Marketing Week Mini MBA, and Marketing
Week columnist
Mark Ritson is the founder of the Marketing Week Mini MBA in Marketing. He has previously taught on the MBA programmes at London Business School, MIT Sloan School of Management and the University of Minnesota, and was adjunct professor of marketing at Melbourne Business School. Ritson has worked globally on marketing projects as a consultant. For 13 years, from 2002 to 2015, he served as in-house professor for LVMH, the world’s largest luxury group, working with senior executives from brands such as Louis Vuitton, Dior and Hennessy.
He has written a weekly column on branding for Marketing Week for more than a decade. On three occasions he has been judged the business columnist of the year at the magazine industry’s flagship PPA Awards. Scholarly publications include articles in MIT Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.■
Mark
Ritson
Founder and CEO, The Marketing Academy
Sherilyn Shackell is the founder and CEO of The Marketing Academy, a unique non-profit organisation dedicated to the development of leadership talent in the world of marketing, media and advertising. In the UK, Australia and US, it brings together some of the world’s best-known brands to provide world-class learning for young leaders through to CMOs.
When she gets the chance, Shackell writes about talent engagement and development – a particular passion – and all things ‘leadership’, and her many articles have been published in The Sunday Times, Fast Company, The Telegraph, AdNews, Marketing Week, AdWeek and Management Today. Her background includes 25 years spent as a board-level headhunter before selling her company, and she served eight years on the global board of IMD International Search Group. She is currently a board advisor to Grace Blue executive search CMO practice and WeAreFearless.■
Sherilyn Shackell
Director general, ISBA
ISBA is the voice of British advertisers, and Phil Smith’s broad marketing and general management career has spanned packaged goods, grocery retail, consultancy and marketing technology startups. He spent 10 years at Kraft, latterly as vice-president of strategy for Western Europe.
He was marketing and trading director for Kwiksave before joining the board of Somerfield as group marketing director. Smith joined National Lottery operator Camelot in 2002, becoming commercial and operations director before being appointed managing director of Musgrave GB in 2007.
He was commercial director for the 1,000-boat Thames diamond jubilee pageant in 2012.
Smith has also worked on a number of early-stage and startup digital businesses, most recently with Ecrebo, the point-of-sale marketing specialist.■
Phil
Smith
Principal, FRWD@Bain
Sonia Sudhakar is vice-president for FRWD, Bain’s marketing consultancy arm where she consults for various sectors around modern marketing challenges. Most recently marketing director at The Guardian, she has more than 20 years’ experience in marketing across the travel, telco and media sectors working for Virgin Media and ITV among others. At The Guardian, she led the team through a three-year plan to return to profit, driving the marketing transition from a reach to a relationship revenue model.
Sudhakar started her career in CRM before ‘big data’ was a thing, moving into digital when it was still its own discipline and now enjoys everything working together beautifully.■
Sonia Sudhakar
CEO, The Marketing Society
Sophie Devonshire’s career began with classic management training at Procter & Gamble and then Coca-Cola. She later moved agency-side with Leo Burnett in the Middle East and Interbrand in London. She set up her own ecommerce business during the global financial crisis, which she sold before running a luxury gifts business and an award-winning business consultancy.
In July 2020, Devonshire became CEO of The Marketing Society, a global community of senior marketers whose purpose is to empower brave leaders. Founded in London in 1959, it now has hubs in the UK, the UAE, the US, India, Singapore and Hong Kong.
She is a passionate advocate of flexible and dynamic working as the future of effective companies. Her book on 21st-century leadership, Superfast: Lead at Speed, was published by John Murray Press and was shortlisted for Business Book of the Year, as well as reaching the number one spot on Amazon.■
Sophie
devonshire
Vice-president, UK and Ireland marketing, Salesforce
Jo Pettifer leads the UK and Ireland marketing organisation at Salesforce. In her role, Pettifer is focused on connecting customers and companies together through marketing strategy, demand generation, brand awareness and product marketing, as well as customer marketing.
With over 20 years' experience in the tech industry leading sales, operations and marketing functions, Jo most recently joined from Box, a leading cloud content management provider, where she served as vice-president of EMEA marketing. Pettifer is passionate about continuous learning and coaching, and mentors young aspiring adults looking for a future in the tech industry.
She is a graduate in business administration from DeMontfort University and lives in Oxfordshire.■
jo
Pettifer
CHARITY & NOT-FOR-PROFIT
FOOD & DRINK RETAIL
GENERAL RETAIL
MEDIA & TELECOMS
REGULATED INDUSTRIES
TRAVEL, LEISURE & HOSPITALITY
consumer goods, tech & luxury
FINANCIAL SERVICES
FMCG
Food & drink
analysis
methodology
judges
analysis
methodology
judges
BACK TO TOP
How marketers can win the struggle to hit sales targets
The future of one-to-one personalisation in the age of machine learning
How brands can control their data destiny
webinars on Marketing Leadership
Sponsored by Salesforce
BACK TO TOP
How marketers can win the struggle to hit sales targets
The future of one-to-one personalisation in the age of machine learning
How brands can control their data destiny
webinars on Marketing Leadership
Sponsored by Salesforce