In a rapidly changing economic environment fraught with uncertainty and the need to drive growth, B2B marketers are under pressure to perform. From being asked to deliver more with less as their influence within business increases, to navigating strained relationships with sales and making the case for brand building, there’s a lot for B2B marketers to contend with. Based on the findings of our exclusive State of B2B Marketing survey of 600 B2B marketers, Marketing Week explores the 11 key challenges faced by leaders today.
3. Plugging the data skills gaps
2. Maintaining strategic momentum
1. Embracing the new reality
6. Spending budget in the most effective way
5. Making the case for brand
4. Leaning into AI
9. Managing key stakeholders
8. Embracing the new ABM age
7. Kicking the lead gen addiction
What next?
11. Winning the investment battle
10. Cracking the sales alignment challenge
