How leading brands reimagined digital strategy in the midst of uncertainty
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
For further inspiration, go to g.co/think/searchsmarter
Step 1: Get to know your TikTok community and their codes
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
© MMXX X—LABS
©MMXXI - X—LABS
Season 2 - episode 8
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
A look back at the highlights from the podcast in 2021: from TalkTalk’s rapid digitisation of its sales journey, to Ancestry and IG Group capitalising on new-found consumer demand, to how Samsung and Uswitch are meeting customers where they are. Plus, advice on digital transformation from Google’s industry managers.
How leading brands reimagined digital strategy in the midst of uncertainty
best of 2021
more episodes
For further inspiration, go to g.co/think/searchsmarter
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists. A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more