How TalkTalk digitised its customer journey to meet booming demand
Russell is the award-winning editor-in-chief of the UK's most prominent marketing title, Marketing Week, leading its multimedia development and team of journalists.
A trusted authority on marketing issues, he regularly hosts and appears on panels at industry events. He is also a regular contributor to national television and radio shows on marketing issues. Prior to this he was Marketing Week's news editor.
In 2020 he also took on an expanded role with responsibility for the editorial programme of the Festival Marketing, the largest global event dedicated to brand marketers, where they can learn, celebrate and shape the future.
For further inspiration, go to g.co/think/searchsmarter
Step 1: Get to know your TikTok community and their codes
Russell Parsons
Editor-in-chief, Marketing Week and the Festival of Marketing
HOST
GUESTS
Becki Smith
Commercial sales and loyalty director, TalkTalk
Katy Eckersley
Industry manager
Google
Becki joined TalkTalk in January 2020 from N Brown Group Plc where she was marketing and ecommerce director, and previously led ecommerce and digital marketing for Boohoo Group.
Becki is also an experienced mentor and coach; she is currently a mentor on the 30% club, which is a global campaign led by company chairs and CEOs taking action to increase gender diversity at board and senior management levels.
Katy is an industry manager at Google. She works with marketers and their agencies to help develop digital marketing strategies and focuses on Search, display, and video.
Katy also helps brands stay on the front foot with the latest consumer and industry trends, as well as architecting different ways of bringing media platforms together, both in planning and measurement. Before Google, she worked at media agencies, helping brands plan and buy their digital media.
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©MMXXI - X—LABS
Season 2 - Episode 1
A podcast series created by Marketing Week and Econsultancy, sponsored by Google,
exploring how brands are transforming their approach to digital marketing - including customer service, ecommerce, Search and more
TalkTalk’s commercial sales director Becki Smith relates how the brand moved quickly amidst the coronavirus lockdown, and how it kept up with rapidly changing customer needs and a surge in demand for communications infrastructure.
How TalkTalk digitised its customer journey to meet booming demand
S02-E01
For further inspiration, go to g.co/think/searchsmarter
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