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Chief Marketing & Communications Officer, GE
LINDa BOFF
A monthly podcast in which
Marketing Week interviews marketing's biggest names about their careers and the state of the industry
As GE’s chief marketing and communications officer, Linda Boff oversees marketing, corporate communications, brand, content, digital and sponsorships at one of the biggest companies in the world. Following stints in senior positions at Porter Novelli, the American Museum of Natural History, Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015.
In A Wide-ranging Interview, boff Discusses:
How she balances her numerous responsibilities
What B2C marketers can learn from B2B
Why her B2B marketing job is “sexy as hell”
The importance of digital and avoiding “shiny new things”
The importance of curiosity in career decisions
Sponsored by SAp
podcast 21:
19/12/2019
Marketing week meets:
liv little
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Liv Little is the founder and CEO of Galdem, a magazine for women and nonbinary people of colour.
While at university she found herself isolated as one of the few people of colour and so decided to create a space of her own. Galdem was born in 2015 and has since collaborated with huge brands including the Guardian, ASOS and the Victoria and Albert Museum.
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podcast 24:
podcast 22:
14/01/2020
Marketing week meets:
gareth helm
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Gareth Helm is one of the UK’s most experienced and respected marketers. He also really likes marketing. Ditching a career as a chemist he started his marketing journey at Unilever and held senior positions at some of the UK’s best known brands including Innocent marketing director and Moneysupermarket brand director before taking one of the biggest jobs in UK marketing – CMO of McDonald’s.
podcast 23:
05/02/2020
Marketing week meets:
aline santos
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Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand.