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Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith, author of “Digital Darwinism” and self-confessed “irritating background element that sparks things”. Goodwin’s day job sees him working with the world’s biggest brands on the future of business and digital transformation.
tom goodwin
Marketing week meets:
18/06/2018
podcast 3:
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Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS.
David Wheldon
Marketing week meets:
30/04/2018
podcast 2:
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Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands
Professor Byron Sharp
Marketing week meets:
14/04/2018
podcast 1:
podcast produced by Somethin' Else
The revolution in marketing in the early 80s
How agencies grew with the changes
The challenge of getting brands recognised
as core assets
Why brand needs to be the organising principle in companies
The skills required to become a non-executive director
in a wide-ranging interview Mackenzie discusses:
Rita Clifton is variously described as the “doyenne of branding” and the “queen of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as chair of Saatchi and Saatchi during advertising’s 80s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets on a company’s balance sheet. She is also the author of several books on branding and is a serial non-executive director with current NED positions at Nationwide and Asos. She was awarded a CBE for services to advertising in 2014.
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Chair of BrandCap and former chair of Interbrand
podcast 7:
rita clifton
Marketing Week Meets... is a monthly podcast in which Marketing Week editor Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys',
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podcast 4:
30/07/2018
Marketing week meets:
amanda MacKenzie
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
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podcast 5:
16/08/2018
Marketing week meets:
gav thompson
There are not many marketers that can boast of having founded a major brand. That’s what Gav Thompson did when he launched Giffgaff in 2009. It’s just one significant stop-off in a career spanning almost 25 years.
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podcast 5:
06/09/2018
Marketing week meets:
syl saller
Syl Saller is one of the UK’s highest-profile and most respected marketers. She joined Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board.
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