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tom goodwin
Marketing week meets:
Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith, author of “Digital Darwinism” and self-confessed “irritating background element that sparks things”. Goodwin’s day job sees him working with the world’s biggest brands on the future of business and digital transformation.
18/06/2018
podcast 3:
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david wheldon
Marketing week meets:
Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS.
30/04/2018
podcast 2:
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more episodes
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Professor Byron Sharp
Marketing week meets:
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands.
14/04/2018
podcast 1:
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Vice chairman, Ogilvy
RORY SUTHERLAND
A monthly podcast in which
Marketing Week editor
Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys', a content series sponsored by Salesforce - helping you achieve higher revenue, happier customers and lower costs.
podcast 4:
30/07/2018
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
Marketing week meets:
AMANDA MACKENZIE
Listen now
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podcast 5:
30/07/2018
Marketing week meets:
gav thompson
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Listen on Apple Podcasts
podcast 14:
podcast 7:
01/10/2018
Rita Clifton is variously described as the “doyenne of branding” and the “queen of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as chair of Saatchi and Saatchi during advertising’s 80s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets.
Marketing week meets:
rita clifton
Listen now
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podcast 8:
22/10/2018
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.
Marketing week meets:
MARK RITSON
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There are not many marketers that can boast of having founded a major brand. That’s what Gav Thompson did when he launched Giffgaff in 2009. It’s just one significant stop-off in a career spanning almost 25 years.
podcast 6:
06/09/2018
Syl Saller is one of the UK’s highest-profile and most respected marketers. She joined Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board.
Marketing week meets:
syl saller
Listen now
Listen on Soundcloud
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podcast 9:
13/11/2018
The writer of the world’s most read marketing blog explains why his advice for young marketers is “Do marketing”, and outlines the battle between good and evil that will define the future of marketing.
Marketing week meets:
SETH GODIN
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podcast 10:
13/12/2018
Marketing week meets:
Sara Bennison
Listen now
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Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today.
podcast 11:
14/01/2019
Marketing week meets:
FERNANDO MACHADO
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Fernando Machado is a marketer on the up. Since joining Burger King in 2014, after 18 years at Unilever, he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on a limited budget.
He was recently named ‘Grand Brand Genius of the Year’ by Adweek in the US, an award that followed Burger King being crowned Creative Marketer of the Year at Cannes in 2017.
podcast 12:
25/02/2019
Marketing week meets:
NICOLA MENDELSOHN
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Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and most significant marketing channels. Starting her career in advertising at BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004.
Rory Sutherland is vice chairman of Ogilvy, where he has been for pretty much the entirety of his 30-odd years in advertising. He is also a Radio 4 regular and TED Talk star.
The ‘Don Draper of the UK’, as some describe him, is also one of the world’s most acclaimed behavioural economists, a topic on which he consults for some of the world’s biggest brands. He is also now an author, with his book ‘The surprising power of ideas that don’t make sense’ soon to be released.
IN THIS EPISODE OF THE PODCAST SUTHERLAND DISCUSSES...
What needs to be done to propel marketing up the value chain
The folly of trying to apply science to marketing
The battle between effectiveness and efficiency
podcast 13:
27/03/2019
Marketing week meets:
KEITH WEED
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In a special edition recorded in front of an audience at Marketing Week Live ahead of his imminent retirement, Unilever's CMO discusses his career and thoughts on the state of marketing in 2019. Topics include the relationship marketers must have with their CFOs, the folly of the word 'digital' and the risk data poses to creativity.
podcast 1:
14/04/2018
Marketing week meets:
Professor Byron Sharp
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands
Listen on Apple Podcasts
Listen on Soundcloud
podcast 2:
30/04/2018
Marketing week meets:
David Wheldon
Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 3:
18/06/2018
Marketing week meets:
tom goodwin
Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith, author of “Digital Darwinism” and self-confessed “irritating background element that sparks things”. Goodwin’s day job sees him working with the world’s biggest brands on the future of business and digital transformation.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 4:
30/07/2018
Marketing week meets:
amanda MacKenzie
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 5:
16/08/2018
Marketing week meets:
gav thompson
There are not many marketers that can boast of having founded a major brand. That’s what Gav Thompson did when he launched Giffgaff in 2009. It’s just one significant stop-off in a career spanning almost 25 years.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 6:
06/09/2018
Marketing week meets:
syl saller
Syl Saller is one of the UK’s highest-profile and most respected marketers. She joined Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 7:
01/10/2018
Marketing week meets:
rita clifton
Rita Clifton is variously described as the “doyenne of branding” and the “queen of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as chair of Saatchi and Saatchi during advertising’s 80s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 8:
22/10/2018
Marketing week meets:
Mark Ritson
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 9:
14/11/2018
Marketing week meets:
SETH godin
The writer of the world’s most read marketing blog explains why his advice for young marketers is “Do marketing”, and outlines the battle between good and evil that will define the future of marketing.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 10:
13/12/2018
Marketing week meets:
sara bennison
Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 11:
14/01/2019
Marketing week meets:
fer machado
Fernando Machado is a marketer on the up. Since joining Burger King in 2014, after 18 years at Unilever, he has been celebrated for the brand’s quirky creativity and its willingness to take a stand on societal issues, achieved on a limited budget. He was recently named ‘Grand Brand Genius of the Year’ by Adweek in the US, an award that followed Burger King being crowned Creative Marketer of the Year at Cannes in 2017.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 12:
25/02/2019
Marketing week meets:
NICOLA MENDELSOHN
Nicola Mendelsohn is Facebook’s Vice-President for Europe, the Middle East and Africa and as such one of the most influential executives at one of the world’s biggest brands and most significant marketing channels. Starting her career in advertising at BBH in 1992 she rose to business development director before leaving to join Grey London as its deputy chairman in 2004.
Listen on Apple Podcasts
Listen on Soundcloud
podcast 13:
27/03/2019
Marketing week meets:
Keith Weed
In a special edition recorded in front of an audience at Marketing Week Live ahead of his imminent retirement, Unilever's CMO discusses his career and thoughts on the state of marketing in 2019. Topics include the relationship marketers must have with their CFOs, the folly of the word 'digital' and the risk data poses to creativity.
Listen on Apple Podcasts
Listen on Soundcloud
Marketing Week Meets... is a monthly podcast in which Marketing Week editor Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys',
a content series sponsored by Salesforce - helping you achieve higher revenue, happier customers and lower costs.