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tom goodwin
Marketing week meets:
Marketing Week editor Russell Parsons speaks to Tom Goodwin, head of innovation at Zenith, author of “Digital Darwinism” and self-confessed “irritating background element that sparks things”. Goodwin’s day job sees him working with the world’s biggest brands on the future of business and digital transformation.
18/06/2018
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david wheldon
Marketing week meets:
Marketing Week editor Russell Parsons speaks to David Wheldon, CMO of RBS Group and president of the World Federation of Advertisers. The "accidental careerist" talks about his 35 years in marketing in which he has held executive positions agency-side and at global brands including Coca-Cola, Vodafone, Barclays and now RBS.
30/04/2018
podcast 2:
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Professor Byron Sharp
Marketing week meets:
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp (the influential author of How Brands Grow and director of Ehrenberg-Bass Institute at the University of South Australia) about what motivates his work, what attracted him to a career in marketing and more. Through his work he has gathered the attention of some of the world’s biggest brands.
14/04/2018
podcast 1:
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Why brands need to give their agencies the time and space to have “the crazy idea”
Why the financial crash was good for branding in the financial services industry
Why the true test of a marketer is when things aren’t going to plan
The virtues of testing yourself in an alien environment
Overcoming marketing’s “obsession with numbers” and focusing on the long term
Why it’s important to work for a company aligned with your values
In a wide-ranging interview, Bennison discusses:
Sara Bennison is a marketer with almost 30 years of experience. Starting her career as a graduate trainee at JWT in the late 80s she rose to become managing partner at Grey London in 2003. She jumped client-side to BT and then into financial services, first at Barclays, where she was CMO of its personal and corporate bank, then to Nationwide in 2016 where she works today.
She is an active advocate for change with various industry bodies and was named Visionary Marketer of the Year at Marketing Week's Masters of Marketing awards.
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Sara Bennison
A monthly podcast in which
Marketing Week editor
Russell Parsons interviews marketing's biggest names about their careers and the state of the industry.
Part of 'Intelligent 1:1 Customer Journeys', a content series sponsored by Salesforce - helping you achieve higher revenue, happier customers and lower costs.
podcast 4:
30/07/2018
Amanda Mackenzie is one of the UK’s most respected marketers. Beginning her career in agencies, she jumped brand side in 1998 with a series of challenging jobs in unpopular sectors including a stint as CMO of Aviva where she oversaw one of the biggest rebrands in financial services history.
Marketing week meets:
AMANDA MACKENZIE
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podcast 5:
30/07/2018
Marketing week meets:
gav thompson
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podcast 10:
podcast 7:
01/10/2018
Rita Clifton is variously described as the “doyenne of branding” and the “queen of branding” and with 40 years of experience in the industry such praise is merited. Career highs include stints as chair of Saatchi and Saatchi during advertising’s 80s heyday and chair of Interbrand, where she was at the forefront of a push to get brands valued as tangible assets.
Marketing week meets:
rita clifton
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podcast 8:
22/10/2018
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.
Marketing week meets:
MARK RITSON
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There are not many marketers that can boast of having founded a major brand. That’s what Gav Thompson did when he launched Giffgaff in 2009. It’s just one significant stop-off in a career spanning almost 25 years.
podcast 6:
06/09/2018
Syl Saller is one of the UK’s highest-profile and most respected marketers. She joined Diageo in 1999, rising through the ranks to become global chief marketing and innovation officer in 2013. Notably, in a world which often sees marketers bemoaning their lack of influence, she is also on the company’s executive board.
Marketing week meets:
syl saller
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podcast 9:
13/11/2018
The writer of the world’s most read marketing blog explains why his advice for young marketers is “Do marketing”, and outlines the battle between good and evil that will define the future of marketing.
Marketing week meets:
SETH GODIN
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