WINNER
Elvie Curve
by Elvie
After an award-winning product in the Elvie Pump, Elvie’s latest offering – the Elvie Curve – is another step along the brand’s “with mothers, for mothers” design mission. Elvie Curve is a wearable silicone breast pump, which can be used for “gentle, hands-free” expression, the brand says.
The pump aims to solve many of the problems facing people who use other breast pumps currently on the market; namely, where other pumps force mothers to remain seated, exposed or on high alert for spillage, the Elvie Curve has been designed to naturally fit the breast curve and can be worn in-bra.
In line with their other products, the product is free from “fiddly parts” – a mother’s time is precious, the brand says, and shouldn’t have to be taken up worrying about suction, spillage or redundant parts.
The judges said: “Liberating solution, thoughtfully designed and innovative. There is a clear benefit to the gentle, hands-free expression. Looks easy to use and communicates what it does clearly."
HIGHLY COMMENDED
TAUR: The Electric Road Scooter
by TAUR Technologies, Makers Department, HyperSuper and Sketch Physical
The designers at TAUR think form has taken its time to arrive into electric vehicle conversations. Tesla got there eventually, they say, but a beautiful design approach was missing from the electric scooter market. Spurred to change that, the team created their electric road scooter. And as well as making the increasingly popular mode of transport look better, designers have also worked to make the whole experience safer.
Riding a conventional scooter, the team explains, means standing on a narrow deck and twisting your body, distorting balance and creating a blind spot. The solution? Create a deck that allows users to travel facing forwards, as they would in a bike or car. Users stand on the scooter with feet side by side on two foot platforms that fold out from the frame – this makes it 3.5 times wider than usual, meaning more stability. Additionally, the scooter has wheels two to three times bigger than a standard model, without sacrificing portability. All of this, plus LED lighting, has produced a vehicle that the brand hopes is instrumental to scooter travel really “taking off”.
Cub Box - Canvas for creativity
by Matter, for Cub Box
Dreamed up, designed, manufactured and launched within a year, Cub Box aims to elevate the “legendary” joy that cardboard boxes give to kids. The vision, according to Matter, was to create a flat-packed, 100% cardboard, play-in box, which could enhance and encourage kids’ imaginations while also being low-cost and sustainable.
The team used play theory to inform its work and the direction of the toy, identifying the ambition as “inspiring playtime for our future adventurers, environmentalists and explorers. This helped direct the development of two new products in the range: a scientific research boat and an adventure camper van. While these and other offerings from Cub Box have a usage in mind, however, the aim was not to “complete the story” for kids, but rather encourage their imaginations to take hold. The result is a selection of simple, “hackable” versions of the vehicles, which offer possibilities rather than expressly direct play.
IQUI
by Vecnos
Throughout camera history, innovation for the masses has had to filter down through the few. IQUI, a new generation of 360-degree camera from Vecnos, aims to speed up this process for the latest step in photo-taking. The brand says it is one of, if not the most compact camera of its kind, with its pen-like design weighing just 60 grams.
The intention was to “lower the bar for entry” to 360-degree photography, the brand says. Other cameras with this capability are often “overly complex”, the team says, whereas IQUI operates with a more “point and shoot” approach. There’s no need to read a manual, Vecnos says.
IQUI’s stainless steel finish has been designed to “enhance the impression of quality”, the brand says. The champagne gold device colour is extended to its buttons, which are designed to be fractionally above the surface so they can be pressed with ease with minimal chance of them breaking.
G.flow stone laptop stand
by Grape Lab
Weighing in at 90 grams, Grape Lab says its G.flow stone laptop stand is the world’s lightest and most portable. This is achieved, it explains, from its simple and sustainable material – each laptop stand is made entirely from folding a single sheet of recycled paper. The geometric angles of the folded paper make for an “incredibly sturdy” stand, the studio says, meaning it can accommodate objects around 100 times heavier than itself.
The magic lies in the paper selected for the stand. The G.flow is made from Stone Paper – a mixture of stone waste from the mining industry. It’s just like any other sheet of paper, the studio says, only more resistant to wear and tear. Additionally, it’s completely waterproof, meaning any accidents involving spilt coffee or rain won’t ruin the product. The finished result, Grape Lab says, is fit for the increasing number of digital nomads around the world.
Lupe Pure Cordless
by Lupe Technology
The Lupe team say the latest Lupe Pure Cordless is “everything” a cordless vacuum should be: flexible, manoeuvrable, long-lasting and powerful. And beyond offering several performance enhancements on the leading cordless vacuums on the market, a huge focus has been placed on the sustainability and environmental footprint of the device.
Whereas other cordless vacuums achieve lightness by using as little material as possible, this can also make for a product that breaks more easily. Additionally, when broken, a lot of models are not replaceable or repairable. On the contrary, Lupe Pure has been “designed to last”, the studio says, with a collection of parts that are all completely replaceable and recyclable. Not only does this serve to save consumers’ money, but also the environment.
Consumer product design
shortlisted
Consumer Product Design