TV, Film and Video Graphics

BBC One Idents, by ManvsMachine, for BBC Creative As a demonstration of how BBC One connects the nation, from casual viewers to die-hard fans, it commissioned ManvsMachine to create a set of new idents. These would appear between often contrasting programming to unite the diverse output and create a moment of calm for viewers. ManvsMachine approached the task by creating an ever-green visual language for the idents, utilising the iconic ‘O’ shape featured in the recent BBC rebranding project while also establishing a new look and feel. Inspired by the ‘O’, the idents are composed of a bespoke and ownable lens resembling a Venn diagram, which serves as an ideal mechanism to showcase multiple strands of the same scene in quick succession. This lens presents a literal cross section of British culture, depicting recognisable settings occupied by everyone and uniting the BBC viewership through a cinematic, everlasting live stream of the nation. The judges said: “Beautifully shot. Makes you feel like you’re looking into different moments. There’s an excellent visual narrative here with each.”

Bad Sisters Title Sequence by Peter Anderson Studio, for Apple TV+ and Merman Apple TV+ and production company Merman commissioned Peter Anderson Studio to create an imaginative title sequence for their show Bad Sisters, a black comedy about a family of Irish sisters seeking revenge on their much-despised brother-in-law JP. In a bid to strike a balance between classy thriller and farcical dark humour, the studio attempted to create a complex Rube Goldberg-esque machine called ‘The Prick-Trap’ that results in the burning of a photo of JP. The machine features props from the show and takes place in a set resembling the sisters’ living room. Following many failed versions and attempts, the studio team devised a clever and funny sequence that slowly builds and reaches a crescendo as a row of lit matches send the portrait up in glorious flames, speaking to the great lengths the sisters will go to in order to protect one another and kill off their brother-in-law. The title sequence won a BAFTA.

Black Owned Friday, Ludacris featuring Flo Milli by Carbon, for Google #BlackOwnedFriday is a recurring online ad campaign by Google and the U.S. Black Chambers that looks to promote Black-owned businesses in the US. For its third and most recent instalment, the tech giant commissioned creative studio Carbon to create an interactive, shoppable music video that allows viewers to choose how to spend a day. Featuring rappers Ludacris and Flo Milli, who came up with an entirely original track for the campaign, the music video spotlights more than 70 Black-owned businesses and over 100 shoppable products. It was made using a mix of design, animation and VFX by Carbon. These include a retro 8-bit game sequence, a “‘LudaMoji”’, and a 2D cell animated barbershop mini adventure sequence – the latter of which they created in collaboration with NY-based illustrator Shanée Benjamin.

HALL OF FAME WINNERS

shortlisted

highly commended

winner

Sky Kids Idents by Sky Creative, for Sky Kids Sky Kids, an on-demand service, which needed to be repositioned to become an ad-free TV channel that appeals to children aged 0-7, as well as their parents. The channel needed to be capable of entertaining, educating and comforting viewers and to align with the tagline “with you through today’s adventure”. So, Sky Creative set about designing a set of 12 idents for the channel that were driven by the insight that kids see the world differently to adults. These idents centre around a logo that transforms into an array of imagination-fuelled scenarios, showing that anything is possible. Some time-related and others more flexible, they all feature a mix of quirky and entertaining characters, settings and scenarios, with each rendered lifelike through clever uses of animation. These include Toothpaste squirt for the morning, Spaghetti vs Fork for dinner time, and Pirate Duck for bath time; as well as Robot B-Boy, Monster Skate, and Cactus Pop that can be used anytime.

Squarespace – Make the Next by ManvsMachine, for Squarespace ManvsMachine was called upon by Squarespace to conceptualise, design and direct three new commercials for the brand’s latest “Make the Next” campaign. These commercials were to feature a mix of fictional entrepreneurs that have used the Squarespace platform to turn their passions into an empire. In response, ManvsMachine used 2D and 3D animation, as well as live action, to bring these imagined success stories to life. Featuring a clean, colourful, panelled composition, the commercials mix different media to communicate the respective narratives. Alongside the simple yet eye-catching design system, and the diverse imagery within, there are also hero voice overs that take the form of monologues by the entrepreneurs, who explain how they each use Squarespace to make a booming business out of their interests.