WINNER
Good Omens title sequence and in-show graphics
by Peter Anderson Studio, for BBC, Amazon
Peter Anderson Studio designed the title sequence and in-show graphics for the darkly comic 2019 fantasy series Good Omens. The show, starring David Tennant and Michael Sheen as demon Crowley and angel Aziraphale respectively, is an adaptation of a novel by Terry Pratchett and Neil Gaiman. The sequence depicts a journey from the beginning of the world to its end, with a focus on the two leads’ friendship. As the pair travel through both time and space, a procession forms after them, comprising a ragtag of characters including nuns and spacemen. Depicted in a hand-drawn and vintage collage style, the sequence evokes several worlds at once; mysterious underwater lairs as well as the banality of the M25 motorway. At the end, the two leads fall off a cliff – though their fate is very much in the balance.
The judges said: “An engaging and interesting piece with good use of mixed imagery, showing strong visuals and narrative through good editing and sound design. A fascinating sequence in which you see more and more each time you watch.”
HIGHLY COMMENDED
Powered by Positive
by Greenspace, for Battersea Power Station Development
Greenspace’s work for the regeneration of Battersea Power Station aimed to link the area’s power station past with its future as a residential development. The project, which launched last summer, looked to “refresh and reinvigorate” the brand. A graphic language, consisting of “energetic linear patterns” was created in a colour palette featuring deep oranges, green and lilacs. This underpinned the identity, which was rolled out over a variety of touchpoints, from digital to print and in the environment itself.
Greenspace created over 100 motion pieces for the site’s immersive marketing suite, which tells the story of the power station and sought to position it as one of London’s “most exciting destinations”. Combined, the studio says that these elements “bring a new energy to communications”.
Channel 4 The Circle brand refresh
by Turquoise Branding, for Studio Lambert
Turquoise Branding refreshed Channel 4’s reality show, The Circle, for its second series in 2019.
The show plays on the idea of illusion; players create an avatar who they believe will be popular with other contestants, and they then interact with each other though a voice-activated social platform (which is called The Circle).
Unpopular players are blocked, while the most popular wins a cash prize.
Because verbal communication is so crucial to the show, Turquoise Branding based the refreshed identity around this aspect. Paying particular attention to user experience, it designed a range of sound-responsive rings which represent different types of human interaction, as a way to chart the show’s drama.
These rings are featured throughout the identity – on the interface, title sequence and for programme stings.
TV, FILM & VIDEO GRAPHICS
ITV Creates
by ITV Creative, for ITV
For ITV’s 2019 on-screen identity, ITV Creative wanted to make something that changed and adapted over time. The result was ITV Creates, where each week, different artists interpreted the ITV logo in their own way. A wide range of creatives have been invited to contribute to the shape-shifting identity, showcasing design students as well as professional designers.
According to the broadcaster, it has inspired viewers at home to interpret ITV’s logo. The project is now in its second year and is moving towards visuals created by groups of people – showing the positive benefits of communal projects on mental wellbeing.
Rise for the Rugby World Cup 2019
by ITV Creative, for ITV
For the 2019 Rugby World Cup, ITV Creative worked with Golden Wolf and Stink Films on a trailer to build excitement around the tournament, which took place in Japan. It aimed to demonstrate to passionate rugby fans that ITV took the sport seriously and to showcase Japan’s cultural history.
A major part of the brief was to convince fans that the games were something to adapt your morning routine around (Japan is nine hours ahead of the UK). The lively trailer is inspired by Japanese art and takes viewers on a whirlwind of the country’s animation and artistic history; from anime to arcade games – before showing fans waking up in the real world, just before kick-off. The tagline – ‘Rise for the 2019 Rugby World Cup’ – brought home the message.
BT Sport Champions League Final – Closer
by BT Sport
For the 2019 Champions League final – the biggest in the BT Sport calendar – the company collaborated with New York rock band Interpol.
BT usually works with an artist on the closing musical montage and found that the band’s song My Desire was a perfect way to underpin the competition’s narrative.
The visuals were inspired by liquid metal, which bounces and flows in the video; it is “free flowing and unpredictable”, just like the match itself. Towards the end of the video, the iridescent metal starts to form into a more definitive shape, and eventually takes the form of the trophy itself.
Throughout, the band plays in black suits (which contrast with the video’s white background) and can be seen “subtly interacting with the colourful floating metallic liquid”.